Hamburger and Wendy
WENDY’S
Introduction
Wendy’s International (Wendy’s) is a restaurant company, which operates globally under Wendy’s brand of restaurant chain stores. The company’s headquarter is in Ohio, United States. Wendy’s was founded by Dave Thomas who opened the first Wendy 's restaurant on November 15, 1969 in Columbus, Ohio, United States. In 1972, the first Wendy’s franchise was sold. Wendy 's also stressed Wendy 's superiority through the "Quality Is Our Recipe" slogan and featured a red-haired, pig-tailed "Wendy" with dancing hamburgers. In mid-1975 Wendy 's opened its first international restaurant which located in Canada. In 1976, Wendy 's offered public stock with one million common shares sold at $28 per share. In November 15, 2009, Wendy’s celebrated its 40th year anniversary with more than 6,600 Wendy’s restaurant worldwide.
Mission Statement
"What We Believe" guidelines, which serve as both an internal mission statement and an external customer service goal, which include quality is our recipe, treat everyone with respect, do the right thing, profit means growth, and give something back.
Vision
To continuously grow stakeholder value by leveraging the strengths of vibrant, independent restaurant brands.
Products and Stores
Old Fashion Hamburger
Chicken and Wraps
Garden Sensations Salads
Fries and Sides
Frosty
Beverages
Kids’ meal
Wendy’s Restaurant
Wendy’s SWOT Analysis
Wendy’s is a leading successful restaurant operating and franchising company in North America. The company was ranked 562nd in the list of America’s largest corporation, as evaluated by the Fortune magazine, in 2007. A strong market position provides better visibility and increases the company’s bargaining power. However, Wendy’s faces strong competition from international, national, regional, and local retailers of food products. Competitors could affect to Wendy’s market share and its margins.
STRENGTHS
- Leading player in the U.S.
Introduction
Wendy’s International (Wendy’s) is a restaurant company, which operates globally under Wendy’s brand of restaurant chain stores. The company’s headquarter is in Ohio, United States. Wendy’s was founded by Dave Thomas who opened the first Wendy 's restaurant on November 15, 1969 in Columbus, Ohio, United States. In 1972, the first Wendy’s franchise was sold. Wendy 's also stressed Wendy 's superiority through the "Quality Is Our Recipe" slogan and featured a red-haired, pig-tailed "Wendy" with dancing hamburgers. In mid-1975 Wendy 's opened its first international restaurant which located in Canada. In 1976, Wendy 's offered public stock with one million common shares sold at $28 per share. In November 15, 2009, Wendy’s celebrated its 40th year anniversary with more than 6,600 Wendy’s restaurant worldwide.
Mission Statement
"What We Believe" guidelines, which serve as both an internal mission statement and an external customer service goal, which include quality is our recipe, treat everyone with respect, do the right thing, profit means growth, and give something back.
Vision
To continuously grow stakeholder value by leveraging the strengths of vibrant, independent restaurant brands.
Products and Stores
Old Fashion Hamburger
Chicken and Wraps
Garden Sensations Salads
Fries and Sides
Frosty
Beverages
Kids’ meal
Wendy’s Restaurant
Wendy’s SWOT Analysis
Wendy’s is a leading successful restaurant operating and franchising company in North America. The company was ranked 562nd in the list of America’s largest corporation, as evaluated by the Fortune magazine, in 2007. A strong market position provides better visibility and increases the company’s bargaining power. However, Wendy’s faces strong competition from international, national, regional, and local retailers of food products. Competitors could affect to Wendy’s market share and its margins.
STRENGTHS
- Leading player in the U.S.
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