Hard Rock Cafe
HARD ROCK CAFE 10 OPERATION MANAGEMENT DECISION
BACKGROUND - Since its founding in 1971, Hard Rock has gone thru many strategy changes. The company started out as just a small London cafe, and now has 110 cafes thru ought the world, hotels, casinos, live music venues, a rock museum, and an annual Rock concert. Hard Rock also makes a significant amount of their revenue, 48%, from retail merchandise. Hard Rock Café is the number one themed restaurant in the world, and is one of the most highly recognized brands. While the restaurant remains American-style cuisine, they have gone from solely burgers and chicken to also include high-end items like lobster tails and stuffed veal chops. Hard Rock Café has had a very high brand recognition percentage throughout the world because of its operations management. In this paper I will try and discuss the 10 decisions Hard Rock Café has gotten right in making it one of the most successful companies in the service industry. Taking a look a Hard Rock Café’s service quality and product design, it is easy to understand how they have achieved such a high rate of success. Their product design is based off of something that definitely was a hit 30 years ago and will be a hit for the foreseeable future; Rock-N-Roll. The simple logo of the words Hard Rock is enough for rock-n-roll enthusiasts.
The ten critical decisions of Operation Management are listed below along with how Hard Rock applies each principle.
10 OM DECISION
PRODUCT DESIGN
QUANTITY DESIGN
PROCESS DESIGN
LOCATION DESIGN
LAYOUT DESIGN
HUMAN RESOURCE DESIGN
SUPPLY CHAIN DESIGN
INVENTORY DESIGN
SCHEDULING
BACKGROUND - Since its founding in 1971, Hard Rock has gone thru many strategy changes. The company started out as just a small London cafe, and now has 110 cafes thru ought the world, hotels, casinos, live music venues, a rock museum, and an annual Rock concert. Hard Rock also makes a significant amount of their revenue, 48%, from retail merchandise. Hard Rock Café is the number one themed restaurant in the world, and is one of the most highly recognized brands. While the restaurant remains American-style cuisine, they have gone from solely burgers and chicken to also include high-end items like lobster tails and stuffed veal chops. Hard Rock Café has had a very high brand recognition percentage throughout the world because of its operations management. In this paper I will try and discuss the 10 decisions Hard Rock Café has gotten right in making it one of the most successful companies in the service industry. Taking a look a Hard Rock Café’s service quality and product design, it is easy to understand how they have achieved such a high rate of success. Their product design is based off of something that definitely was a hit 30 years ago and will be a hit for the foreseeable future; Rock-N-Roll. The simple logo of the words Hard Rock is enough for rock-n-roll enthusiasts.
The ten critical decisions of Operation Management are listed below along with how Hard Rock applies each principle.
10 OM DECISION
PRODUCT DESIGN
QUANTITY DESIGN
PROCESS DESIGN
LOCATION DESIGN
LAYOUT DESIGN
HUMAN RESOURCE DESIGN
SUPPLY CHAIN DESIGN
INVENTORY DESIGN
SCHEDULING