Harkins Case Study

Ever since the opening of their first theater in 1933, Harkins has been a place of enjoyment and socialization. It was then, attheheightoftheGreatDepressionthatRedHarkins, age 18 at the time,decidedtoopenaplaceofjoyousinteractionbetweenfellowpeopleandabig screen. Harkins built the first Harkins Theater in Tempe. And today, thousands upon thousands of people go to delight in a film. With thirty locations in five states,Harkinshasbecomeoneof the top five movie theaters in the U.S.
Harkins is both a family owned, as well as, a business operated chain. This theater was
Overall, the wait to buy my ticket and food was very minimal.
The price of an adult ticket was quite reasonable with an applicable $7. I decided to get anextralargepopcornandlargedrink,andIspeakformostwhenIsaythatthesnacksattheaters are overpriced. At Harkins, the prices were pretty feasible, but still overpriced.
There was a wide variety of delicious snacks to choose from. Some options included pretzels, nachos, hot dogs, ice cream, and candy. There were also different beverage choices including, water, sprite, and tea. Before entering the theater room towatchthemovie,therewas a counter that had napkin dispensers, straw dispensers, and some different options of toppings.
The toppings, forthemostpart,accommodatedwellwithpopcorn. IreallylikedthatIhadmany options to choose from when it came to the concessions.
The atmosphere of the theater was welcoming. Its rooms