Harley Case Study
Executive Summary
Mission, Quality Mission & Vision Statement:
“We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.”
“Customers for life…Harley-Davidson values the deep emotional connection that is created with our customers through our products, services, and experiences. We are fueled by the brand loyalty and trust that our customers place in us to deliver premium quality and the promise of a fulfilling lifetime ownership experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do.”
“We fulfill dreams inspired by the many roads of the world by providing remarkable motorcycles and extraordinary customer experiences. We fuel the passion for freedom in our customers to express their own identity.”
Strategic Managers:
The board of directors consists of 11 members. Nine are external and two are internal. The two internal members are James L. Ziemer, CEO, and Thomas E. Bergman, CFO. At this time, the board members serve three year staggered terms. Non-employee board member are paid $100,000 of which half is in common stock. The Top management is a highly skill group with includes James C. Ziemer
Assessment of External & Internal Factors:
External Environment Assessment for Harley-Davidson Inc. 2008
A. Natural Environment
1. Weather/Natural Disasters- Tsunamis, Flooding, Rain Storms, Climate (Heat/Cold)
2. Global Warming- could cause seasons to change sooner or make them disappear
B. Social Environment
1. Economic
a. Individual world economies becoming interconnected and one country can affect man others.
b. Recession in the United States and European Union funding issues- consumers may choose not to purchase nice to haves
c. Current conditions may make it harder to obtain raw materials and other components from suppliers
2. Technology
a. Use of E-Commerce to entice younger
Mission, Quality Mission & Vision Statement:
“We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.”
“Customers for life…Harley-Davidson values the deep emotional connection that is created with our customers through our products, services, and experiences. We are fueled by the brand loyalty and trust that our customers place in us to deliver premium quality and the promise of a fulfilling lifetime ownership experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do.”
“We fulfill dreams inspired by the many roads of the world by providing remarkable motorcycles and extraordinary customer experiences. We fuel the passion for freedom in our customers to express their own identity.”
Strategic Managers:
The board of directors consists of 11 members. Nine are external and two are internal. The two internal members are James L. Ziemer, CEO, and Thomas E. Bergman, CFO. At this time, the board members serve three year staggered terms. Non-employee board member are paid $100,000 of which half is in common stock. The Top management is a highly skill group with includes James C. Ziemer
Assessment of External & Internal Factors:
External Environment Assessment for Harley-Davidson Inc. 2008
A. Natural Environment
1. Weather/Natural Disasters- Tsunamis, Flooding, Rain Storms, Climate (Heat/Cold)
2. Global Warming- could cause seasons to change sooner or make them disappear
B. Social Environment
1. Economic
a. Individual world economies becoming interconnected and one country can affect man others.
b. Recession in the United States and European Union funding issues- consumers may choose not to purchase nice to haves
c. Current conditions may make it harder to obtain raw materials and other components from suppliers
2. Technology
a. Use of E-Commerce to entice younger