Preview

Harley Davidson

Satisfactory Essays
Open Document
Open Document
1882 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Harley Davidson
Mission Statement says:“
We fulfill dreams through the experiences of motorcycling, byproviding to motorcyclists and to the general public an expanding lineof motorcycles, branded products and services in selected marketsegments
”Vision Statement says:
“Harley-Davidson is an action-oriented, international company, a leaderin its commitment to continuously improve [its] mutually beneficialrelationships with stakeholders (customers, suppliers, employees,shareholders, Government, and society). Harley-Davidson believes thekey to success is to balance stakeholders’ interests through theempowerment of all employees to focus on value-added activities.

PROPOSED MISSION To be branded as the best motorcycle available in the world.
PROPOSED VISION
The best quality motorcycle, motorcycle products and financialservices will be provided world wide is the commitment of Harley-Davidson.Customer satisfaction is our motto and the Harley-Davidson customers can experiencethe taste of reality of motorcycle dreams by relaying their satisfaction on us. Harley-Davidson is dedicated to use the advanced technology to produce the most superior motorcycle in domestic and international markets. Stay competitive and continuegrowth worldwide remain profitable and survive is our philosophy. Employees of Harley-Davidson are the foundation of the company and they are the driving force behind the Harley-Davidson name. The total team effort of Harley-Davidsonemployees is devoted to fulfilling dreams of customers and we believe that there is nota motorcycle riding experience like a Harley-Davidson’s. Excellence is our pushthough our Harley-Davidson bar and shield logo that says superior quality. Honestyand customer loyalty and these morals are the heartbeat of Harley-Davidsonorganization. Harley-Davidson do our part in supporting all environmental laws in every country we do business. Determination and commitment is the place whereHarley-Davidson intends to stay

EXTERNAL ANALYSIS
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    caso 3 harley davison
    • 337 Words
    • 2 Pages

    caso 3 harley davison

    -Strong relationship between the company and its consumer based on the Harley experience that they provide.…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Harley Davidson Case Analysis
    • 866 Words
    • 4 Pages

    Harley Davidson Case Analysis

    Harley Davidson’s competitive advantage is represented in their ability to produce top quality motorcycles and also provide full service after their products are sold which enables them to maintain their brand…

    • 866 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Harley Davidson: Sustaining a Competitive Position in the Market
    • 1605 Words
    • 7 Pages

    Harley Davidson: Sustaining a Competitive Position in the Market

    Harley Davidson’s net profit in 2010 was 146.55 million versus a net loss of 55.12 million in 2009 (Global Data, 2011). There are three key elements in which the company has to improve to continue making profit. First, resolve the Unfunded Employee Post-retirement Benefit plan to keep employees producing a good product and maintain a top level company/employee relationship. Secondly, intense competition in the motorcycle market has to be addressed if Harley Davidson plans to increase sales and profit, finally, competition is strong and the brand name alone will not increase its profitability. Strategic Global Branding is the main key to Harley Davidson’s continued rise, and without it the company will stagnate and be reduced to a minor player in the motorcycle industry.…

    • 1605 Words
    • 7 Pages
    Best Essays
    Read More
  • Powerful Essays

    Strategic Plan Harley Davison
    • 7537 Words
    • 31 Pages

    Strategic Plan Harley Davison

    The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players, such as Yamaha, Suzuki, and Honda, generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight motorcycle market are based on several factors; price, quality, reliability, styling, product features, customer preference, and warranties. Harley’s first segment is motorcycle and related products business which includes designing, manufacturing, and selling heavyweight touring and custom motorcycles products, parts, and accessories. The custom products charge a higher price because of its features, styling, and high resale value.…

    • 7537 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Good Essays

    Gu Case Study
    • 812 Words
    • 4 Pages

    Gu Case Study

    When you think of Harley-Davidson, what comes to mind? Well, motorcycles for sure. But if that wasn’t your first thought, we’d argue that it was probably an open desert highway, leather boots and gear, and a rumbling exhaust that could make a jet engine seem all too meek. We’d also argue that Harley-Davidson symbolizes rebellion, youth, freedom, and open possibilities. Kind of like the first time you let go of the handle bars while riding your bike. It’s an image created by the people. The riders. The enthusiasts that made Harley-Davidson one of the most recognizable and mythological brands in the world. It’s an image the company itself may have tried to dump, but lucky for them, they did something far smarter. Harley-Davidson nurtured the community surrounding the brand creating a corporate sanctioned Harley-Davidson Brand Community.…

    • 812 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Harley-Davidson Strategic Plan
    • 3939 Words
    • 16 Pages

    Harley-Davidson Strategic Plan

    Harley appears to have learned from their mistakes of the past. They recognize the need to produce a quality product and to aggressively promote and advance…

    • 3939 Words
    • 16 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Case Study Harley Davidson
    • 317 Words
    • 2 Pages

    Case Study Harley Davidson

    Yes, the mission statement that Harley-Davidson has is short and sweet, very informative and to the point. They offer a passionate opportunity to customers worldwide.…

    • 317 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Latin American Popular Culture's Transformed into Global Cultures
    • 438 Words
    • 1 Page

    Latin American Popular Culture's Transformed into Global Cultures

    Harley Davidson realized that it sells customers much more than a two wheeler vehicle. The company sells customers a feeling of independence, individualism and a sense of freedom that “gets into the soul” of the customers. The company realized that the customers pride and strong emotional attachments make Harley Davidson ownership more of a lifestyle rather than a product consumption experience. In order to enhance and support the customer’s lifestyle, the company networks with its riders. , Harley-Davidson engages its customer base through company-sponsored travel adventures, events, and other things, such as clothes and accessories both for riders and for those who simply like to associate with the brand. This interaction with the customer base, serves to cultivate a strong customer relationship and also as an important marketing tool.…

    • 438 Words
    • 1 Page
    Good Essays
    Read More
  • Powerful Essays

    Strategic Audit of Harley Davidson
    • 5305 Words
    • 22 Pages

    Strategic Audit of Harley Davidson

    The mission of this company is to "fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments." Harley-Davidson wants to have happy customers that will continue to buy this brand for life. Their vision states that they are an "action oriented international company," and that they are committed to improving its relationships with stakeholders. They believe that through balancing their stockholder's interests and the "empowerment" of employees to concentrate on valued activities they will find success and continue to be successful. Buell mission statement "is to develop and employ innovative technology to enhance the ride and give Buell owners a motorcycle experience that no other brand can provide."…

    • 5305 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Good Essays

    Harley-Davidson and a Code of Conduct
    • 519 Words
    • 3 Pages

    Harley-Davidson and a Code of Conduct

    Harley-Davidson is an American Icon. The name itself suggests a sense of class and style with a tough and rugged twist. To own a Harley is to separate yourself from the average, a sort of status symbol or lifestyle. Because of this, and the ride I took on my dad 's bike, are some of the many reasons I can 't wait to own one. But one of the biggest reasons that I have recently come across was Everyday Values: The Harley-Davidson Code Of Business Conduct.…

    • 519 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Harley Davidson Executive Summary
    • 467 Words
    • 2 Pages

    Harley Davidson Executive Summary

    Harley Davidson, the name makes grown men smile and act like kids. The only problem is that Harley Davidson only targets grown men the company has lost its younger crowd to the "crotch rockets". Honda and Yamaha are two companies that have taken advantage of this and they have stolen many customers from Harley Davidson. What is being proposed here is to revamp Buell and make a true Harley Davidson "crotch rocket".…

    • 467 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Harley Davidson
    • 346 Words
    • 2 Pages

    Harley Davidson

    1. If you where CEO of Harley-Davidson, how would you compare the advantages and disadvantages of using exports, joint ventures, and wholly-owned subsidiaries as ways if expanding international sales?…

    • 346 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Harley Davidson Competitive Analysis
    • 841 Words
    • 4 Pages

    Harley Davidson Competitive Analysis

    "We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments"(Harley-Davidson Home Page). The mission statement shows that the focus of the organization is on customer satisfaction and growth. Harley Davidson 's statement of company philosophy contains a separate list of the values of the organization. The values listed in this statement are, "Tell the Truth, Be Fair, Keep you’re Promises, Respect the Individual, Encourage Intellectual…

    • 841 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Harley-Davidson Company
    • 440 Words
    • 2 Pages

    Harley-Davidson Company

    According to Porter Generic Strategies, Harley-Davidson Company uses “Differentiation Strategy” by offering its heavyweight motorcycle through the distinctive designs. Also, as a leader of heavyweight motorcycle manufacturers, more than 100 years old existed in the market, its American icon and nostalgia make H-D become traditional brand. Therefore, with an American made version, the consumers perceive H-D motorcycles as the high quality products and demand for additional exclusive value without considering its high price.…

    • 440 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Cmi Level 7 Unit 7006
    • 3287 Words
    • 14 Pages

    Cmi Level 7 Unit 7006

    Since that time Harley-Davidson has learned many lessons on how to operate a business. We are focused on providing our customers with not just a quality product, but also an overall experience. Our mission statement is as follows:…

    • 3287 Words
    • 14 Pages
    Powerful Essays
    Read More

Related Topics