Harley Davidson
HARLEY-DAVIDSON INC.
INTRODUCTION
Harley Davidson is one of the largest manufacturers in the United States. It has become a major leader in the Industry for creating the heavyweight motorcycle that has been designed for “cruising on the highway.” (http://en.wikipedia.org). In this paper we will discuss how the heavyweight motorcycle market has become an important asset to the industry. We will include the major strategies that have been established and the breakdown of the manufacturing process in the industry. We will be examining the Industry’s prospects and expectations for the present and future based on the motorcycle market.
INDUSTRY ANALYSIS
PORTER’S 5 FORCES
Rivalry Among Competitors
The market for motorcycles has a few competitors that have become a rival competition for Harley Davidson. These competitors include Honda, BMW, Yamaha, Kawasaki, and Suzuki. Harley Davidson has been a dominant factor in the industry, and has increased its’ productivity. (www.management.stir.ac.uk). The industry will be confronted with problems where consumers will consider the cost and comparison between motorcycles, but the brand name “Harley Davidson” is one of the main strategies that has been used to differentiate itself from other competitors. Based on supply and demand, the industry has to produce products that consumers will purchase and the level of output which means that the market will ensure to have limited amount of production. This will ensure for the products to remain in high demand. This is proven by manufacturers distinguishing the quality, style, and designs of each product. Loyalty among consumers is an important factor. For example, the market has the extended popularity with “motorcycle enthusiasts” in the market.
Government regulations are another form of rivalry that the manufacturers have to compete with. Throughout the years, there has been an increase on proposed regulations based on land use, amounts of noise that is allowed,
INTRODUCTION
Harley Davidson is one of the largest manufacturers in the United States. It has become a major leader in the Industry for creating the heavyweight motorcycle that has been designed for “cruising on the highway.” (http://en.wikipedia.org). In this paper we will discuss how the heavyweight motorcycle market has become an important asset to the industry. We will include the major strategies that have been established and the breakdown of the manufacturing process in the industry. We will be examining the Industry’s prospects and expectations for the present and future based on the motorcycle market.
INDUSTRY ANALYSIS
PORTER’S 5 FORCES
Rivalry Among Competitors
The market for motorcycles has a few competitors that have become a rival competition for Harley Davidson. These competitors include Honda, BMW, Yamaha, Kawasaki, and Suzuki. Harley Davidson has been a dominant factor in the industry, and has increased its’ productivity. (www.management.stir.ac.uk). The industry will be confronted with problems where consumers will consider the cost and comparison between motorcycles, but the brand name “Harley Davidson” is one of the main strategies that has been used to differentiate itself from other competitors. Based on supply and demand, the industry has to produce products that consumers will purchase and the level of output which means that the market will ensure to have limited amount of production. This will ensure for the products to remain in high demand. This is proven by manufacturers distinguishing the quality, style, and designs of each product. Loyalty among consumers is an important factor. For example, the market has the extended popularity with “motorcycle enthusiasts” in the market.
Government regulations are another form of rivalry that the manufacturers have to compete with. Throughout the years, there has been an increase on proposed regulations based on land use, amounts of noise that is allowed,
References: Aaker, David A. Building Strong Brands. New Press, 1996. “Porter’s Five Forces.” Quick MBA. 1999-2007. Roadracing Press Release (2008). “Harley-Davidson Retail Sales Down In First Quarter of 2008.” 23 June 2008. roadracingworld.com http://www.roadracingworld.com/news/article/?article=32066