Harley Davidson
Case 16 – Harley Davidson
Strategic Audit of a Corporation
III. External Environment: Opportunities and Threats (SWOT)
Natural Physical Environment: Sustainability Issues 1. What forces from the natural physical environmental are currently affecting the corporation and the industries in which it competes? Which present current or future threats? Opportunities? a. Climate, including global temperature, sea level, and fresh water availability b. Weather related events, such as severe storms, floods, and droughts c. Solar phenomena, such as sun spots and solar wind 2. Do these forces have different effects in other regions of the world? No, weather will always be a factor to some degree no matter what part of the world you are in.
Societal Environment 1. What general environmental forces are currently affecting both the corporation and the industries in which it competes? Which present current or future threats? Opportunities? a. Economic – current state of the economy has a huge impact on how people spend, which in turn affects business for Harley as well as the companies they compete with. When spending is down, sales will also have a slight downturn. b. Technological – With new technology being invented daily, the company can offer new and more innovative products to consumers. c. Political-legal d. Sociocultural 2. Are these forces different in other regions of the world?
Task Environment 1. What forces drive industry competition? All of the areas listed below drive industry competition. Are these forces the same globally or do they vary from country to country? I think the forces would be the same globally. Rate each force as high, medium, or low. a. Threat of new entrants – Medium b. Bargaining power of buyers - High c. Threat of substitute products or services - Medium d. Bargaining power of suppliers - Medium e. Rivalry among competing firms - High f. Relative power of
Strategic Audit of a Corporation
III. External Environment: Opportunities and Threats (SWOT)
Natural Physical Environment: Sustainability Issues 1. What forces from the natural physical environmental are currently affecting the corporation and the industries in which it competes? Which present current or future threats? Opportunities? a. Climate, including global temperature, sea level, and fresh water availability b. Weather related events, such as severe storms, floods, and droughts c. Solar phenomena, such as sun spots and solar wind 2. Do these forces have different effects in other regions of the world? No, weather will always be a factor to some degree no matter what part of the world you are in.
Societal Environment 1. What general environmental forces are currently affecting both the corporation and the industries in which it competes? Which present current or future threats? Opportunities? a. Economic – current state of the economy has a huge impact on how people spend, which in turn affects business for Harley as well as the companies they compete with. When spending is down, sales will also have a slight downturn. b. Technological – With new technology being invented daily, the company can offer new and more innovative products to consumers. c. Political-legal d. Sociocultural 2. Are these forces different in other regions of the world?
Task Environment 1. What forces drive industry competition? All of the areas listed below drive industry competition. Are these forces the same globally or do they vary from country to country? I think the forces would be the same globally. Rate each force as high, medium, or low. a. Threat of new entrants – Medium b. Bargaining power of buyers - High c. Threat of substitute products or services - Medium d. Bargaining power of suppliers - Medium e. Rivalry among competing firms - High f. Relative power of