Harley Davidson Industry Analysis
Case 2 Industry Analysis
Harley Davidson/ Heavy Weight Motorcycle Industry
Table of Contents
Mission ………………………………………………………………...3
SWOT Analysis ………………………………………………………..3-7
Sustainable Competitive Advantage …………………………………...7-8
Issues and Problems …………………………………………………....8-9
Strategic Recommendation …………………………………………….9-13
Fallout ………………………………………………………………… 13-15
Conclusion ……………………………………………………………..15
Appendix ……………………………………………………………….16
Refrences ……………………………………………………………….17-18
Executive Summary
In the following paper we discuss the Harley Davidson Corporation and identify two strategic recommendations for their business. In order to get a better understanding of the Harley Davidson Corporation we broke down the company by their strengths, weaknesses, opportunities and threats. We then further analyze and explain Harley’s sustainable competitive advantage, as well as issues and problems the company faces. After going over Harley’s current company situation we use research and statistics to recommend Harley Davidson concentrates more on its international stores and transforms itself into a green corporation. We discuss the advantages and benefits Harley Davidson would obtain based on our recommendations, and also possible problems our recommendations may encounter.
Mission Statement
“We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.”
Harley Davidson is an American manufacturer of heavy weight motorcycles. The corporation is based out of Milwaukee, Wisconsin and is the largest manufacturer of heavy weight motorcycles in the world. In 2007 Harley Davidson held 49.4% of the market share in the heavyweight motorcycle market with competitors like Honda, Suzuki, and Yamaha
Harley Davidson/ Heavy Weight Motorcycle Industry
Table of Contents
Mission ………………………………………………………………...3
SWOT Analysis ………………………………………………………..3-7
Sustainable Competitive Advantage …………………………………...7-8
Issues and Problems …………………………………………………....8-9
Strategic Recommendation …………………………………………….9-13
Fallout ………………………………………………………………… 13-15
Conclusion ……………………………………………………………..15
Appendix ……………………………………………………………….16
Refrences ……………………………………………………………….17-18
Executive Summary
In the following paper we discuss the Harley Davidson Corporation and identify two strategic recommendations for their business. In order to get a better understanding of the Harley Davidson Corporation we broke down the company by their strengths, weaknesses, opportunities and threats. We then further analyze and explain Harley’s sustainable competitive advantage, as well as issues and problems the company faces. After going over Harley’s current company situation we use research and statistics to recommend Harley Davidson concentrates more on its international stores and transforms itself into a green corporation. We discuss the advantages and benefits Harley Davidson would obtain based on our recommendations, and also possible problems our recommendations may encounter.
Mission Statement
“We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.”
Harley Davidson is an American manufacturer of heavy weight motorcycles. The corporation is based out of Milwaukee, Wisconsin and is the largest manufacturer of heavy weight motorcycles in the world. In 2007 Harley Davidson held 49.4% of the market share in the heavyweight motorcycle market with competitors like Honda, Suzuki, and Yamaha
References: Hall, Doug. "Green Opportunities." Business Week. Nov. 2007. 26 June 2008 <http://www.businessweek.com/magazine/content/07_44/b4056428.htm>. "Harley Davidson Seeks to Expand Overseas." International Business Times "Motorcycle Safety Statistics: Crash, Fatal Bike Accidents." Motorcycle-Accidents. 2006. US Government- NHTSA. 28 June 2008 <http://www.motorcycle-accidents.com/pages/stats.html>. Rifkin, Glenn Mark Gongloff. Wall Street Journal. (Eastern edition). New York, N.Y.: May 3, 2008. pg. B.1 Strategic Reccomendation "Companies Going Green with Energy Alternatives." MSNBC. 29 Mar. 2006. 28 June 2008 <http://www.msnbc.msn.com/id/12040418/>. Day, Peter Green Building Costs and Financial Benefits. 2003. Iwata, Edward. "Companies Discover Going Green Pays Off." USA Today 22 May 2008. 28 June 2008 <http://www.usatoday.com/tech/science/environment/2008-05-20-green-companies_N.htm>. Fallout Parsons, Bob. "Quotations about Business." The Quote Garden. 25 Nov. 2007. 29 June 2008 <http://www.quotegarden.com/business.html>. Lynch, David J. "On the Harley free-trade brigade." USA Today 17 Aug. 2006. Academic Search Premier 25 Feb. 2008: p32-32. Academic Search Premier. EBSCO. Orlando, FL. 27 June 2008 <http://search.ebscohost.com/>.