Harley Davidson Supply Chain Management
MANAGING THE SUPPLY CHAIH
SHASHANK BHOJE
COVENTRY UNIVERSITY
TABLE OF CONTENTS
1. INTRODUCTION 3
2. SUMMARY 4
3. MAJOR CHALLENGES 6
4. STEPS TAKEN TO ENCOUNTER CHALLENGES 8
5. CONCLUSION 15
6. REFERENCE 16
INTRODUCTION
Harley Davidson is one of the oldest and one of the iconic motorcycle manufacturing companies of this era. Harley Davidson has a niche market, it manufactures motorcycles for customers who love cursing highways. Harley Davidson is the last surviving motorcycle company since the great depression. It was in the year 1901, Milwaukee when William Harley and his childhood friend Arthur Davison started to work towards making motor-cycles and in the year 1903 with the help of Arthur’s brother Walter Davidson they successfully developed single cylinder motorcycle. In 1910 the designed their famous “Bar and Shield” logo. It became the largest manufacturer of motorcycles globally in 1920. The company went through many major changes like design of cycles, working ways and manufacturing. The company rose to become a leader and a brand name recognized globally with domination in heavy weight motorcycles.
SUMMARY
In 1970’s Harley Davidson dominated the market of heavy weight motorcycles. The company’s corporate partner AMF wanted to take advantage of this situation and thus increased the production rate of cycles. Corporate parent AMF only focused mostly on short term return hence quantity and not quality at the time, due to which there was drop
SHASHANK BHOJE
COVENTRY UNIVERSITY
TABLE OF CONTENTS
1. INTRODUCTION 3
2. SUMMARY 4
3. MAJOR CHALLENGES 6
4. STEPS TAKEN TO ENCOUNTER CHALLENGES 8
5. CONCLUSION 15
6. REFERENCE 16
INTRODUCTION
Harley Davidson is one of the oldest and one of the iconic motorcycle manufacturing companies of this era. Harley Davidson has a niche market, it manufactures motorcycles for customers who love cursing highways. Harley Davidson is the last surviving motorcycle company since the great depression. It was in the year 1901, Milwaukee when William Harley and his childhood friend Arthur Davison started to work towards making motor-cycles and in the year 1903 with the help of Arthur’s brother Walter Davidson they successfully developed single cylinder motorcycle. In 1910 the designed their famous “Bar and Shield” logo. It became the largest manufacturer of motorcycles globally in 1920. The company went through many major changes like design of cycles, working ways and manufacturing. The company rose to become a leader and a brand name recognized globally with domination in heavy weight motorcycles.
SUMMARY
In 1970’s Harley Davidson dominated the market of heavy weight motorcycles. The company’s corporate partner AMF wanted to take advantage of this situation and thus increased the production rate of cycles. Corporate parent AMF only focused mostly on short term return hence quantity and not quality at the time, due to which there was drop
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