Harsha
CONTENTS
CHAPTER 1: COMPANY PROFILE
CHAPTER 2: RESEARCH TOPIC &OBJECTIVES
CHAPTER 3: RESEARCH METHODOLOGY
CHAPTER 4: DATA ANALYSIS
CHAPTER 5: FINDINGS,
SUGESSTIONS
& CONCLUSION
CHAPTER 6: ANNEXURE & REFRENCES
Executive Summary
The research study is conducted on the customer perception towards the Promotional Activities at Harsha Hubli. Harsha is one of the top retail outlets for consumer durables and home appliances in
Hubli city from last 10 years with great customer care and service.
The Harsha is the part of Prakash Retail the Udupi based industry have 8 branches across the Karnatak and they are in consumer durable and home appliances since 1987.
The Prakash retail was founded in the year 1987 by Bola Poojary, and their main head office is also located in Ambalpodi of Udupi and current managing by Surya prakash K.
The Harsha Hubli was established in the year2001, currently the branch handling is Mr. Vijayakar and Harsha Hubli has 14% shares of Prakash retail with the last year turnover of 14crore in Harsha
Hubli.
The Research study has the following objectives
¬ To know the impact of promotional activities towards HARSHA outlet
Hubli.
¬ To find out the customer expectations from HARSHA outlet Hubli.
¬ To know the factors that influence consumers buying behavior.
¬ To know the various information sources help in buying process.
¬ To know the promotional strategies of Harsha that attracts the customers. To meet these objectives a survey amongst 100 respondent of Harsha in Hubli city is conducted through suitable questionnaire technique and responses are collected.
The survey also has hypothesis and through SPSS software the analysis is carried out. After analysis facts and findings are obtain and suitable suggestion has been mentioned in the report.
The final conclusion is most of the respondent of Harsha Hubli said that they are attracted towards Harsha because of the promotional activities carried on and thus have
CHAPTER 1: COMPANY PROFILE
CHAPTER 2: RESEARCH TOPIC &OBJECTIVES
CHAPTER 3: RESEARCH METHODOLOGY
CHAPTER 4: DATA ANALYSIS
CHAPTER 5: FINDINGS,
SUGESSTIONS
& CONCLUSION
CHAPTER 6: ANNEXURE & REFRENCES
Executive Summary
The research study is conducted on the customer perception towards the Promotional Activities at Harsha Hubli. Harsha is one of the top retail outlets for consumer durables and home appliances in
Hubli city from last 10 years with great customer care and service.
The Harsha is the part of Prakash Retail the Udupi based industry have 8 branches across the Karnatak and they are in consumer durable and home appliances since 1987.
The Prakash retail was founded in the year 1987 by Bola Poojary, and their main head office is also located in Ambalpodi of Udupi and current managing by Surya prakash K.
The Harsha Hubli was established in the year2001, currently the branch handling is Mr. Vijayakar and Harsha Hubli has 14% shares of Prakash retail with the last year turnover of 14crore in Harsha
Hubli.
The Research study has the following objectives
¬ To know the impact of promotional activities towards HARSHA outlet
Hubli.
¬ To find out the customer expectations from HARSHA outlet Hubli.
¬ To know the factors that influence consumers buying behavior.
¬ To know the various information sources help in buying process.
¬ To know the promotional strategies of Harsha that attracts the customers. To meet these objectives a survey amongst 100 respondent of Harsha in Hubli city is conducted through suitable questionnaire technique and responses are collected.
The survey also has hypothesis and through SPSS software the analysis is carried out. After analysis facts and findings are obtain and suitable suggestion has been mentioned in the report.
The final conclusion is most of the respondent of Harsha Hubli said that they are attracted towards Harsha because of the promotional activities carried on and thus have