harvard grad student housing survey

HARVARD GRAD STUDENT
HOUSING SURVEY
Understanding the process of questionnaire designing
MM – II Case Presentation
Group 5

• The real estate price hike threatening the student recruitments at Harvard – leading to 2001 survey
• Harvard attempting to understand the consumer market for its housing complexes through new 2005 survey
• Allston Initiative

The Case in Brief

Deciding the new research design for 2005 survey Analysing & drawing insights from the 2001 survey Merits/ Demerits of the survey method, questions, techniques Including questions from the 2001 survey relevant to new focus Drafting questions to address aspects of new focus – demand, private housing. Drafting questions to generate information for the Allston
Initiative

Drafting the final questionnaire for the 2005 survey keeping it simple, short and likeable

2001
Management Decision
To manage the housing crisis: no availability of houses to huge student influx.
To neutralize the distinct recruitment disadvantage that housing was posing for
Harvard

Marketing Research Objective
To quantify aspects of the housing problem and afford unique insights for satisfactory and economical solutions

EXPLORATORY &
CAUSAL
RESEARCH

2005
Management Decision
Allston Initiative
Marketing Research Objective
To assess students’ housing experiences and desires by updating, improving and expanding the earlier
2001 survey

EXPLORATORY
AND DESCRIPTIVE
RESEARCH

Deciding the Research Design

OBJECTIVES:
• Understanding the student perspective on housing preferences
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space satisfaction facilities & amenities
Location

Using questions from the 2001 survey to check changing trend of student preferences

• Understanding the demand for student housing and making it available to them at economical yet profit earning rates
• Understand the changing conditions of private housing market
• Define the areas of