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Harvey Norman

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Harvey Norman
MARKETING MANAGEMENT
(RODNEY WILLIAMS)
(LB5202)

Submitted By Ajit Jose Mathew Student ID- 12774704

Table of Contents

Contents Page

EXECUTIVE SUMMARY………………………………………………...............2
INRODUCTION…………………………………………………………………….3
MARKET SITUATION ANALYSIS……………………………….......................3
COMPETITOR ANALYSIS…………………….................................................4
MACRO ENVIRONMENT(PEST)....................................................................6 Political………….............................................................................7 Economical.....................................................................................7 Sociological.....................................................................................8 Technological..................................................................................8
SWOT ANALYSIS………………………………………………………................10
OBJECTIVES OF HARVEY NORMAN………................................................11
SEGMENTATION………………………………………………………….............12
Geographical...................................................................................12 Demographical................................................................................13 Behavioural.....................................................................................13
TARGET MARKET ANALYSIS…………………………....................................13
POSITIONING


References: Annual Report . (2012, June). Retrieved May 26, 2013, from Harvey Norman Holdings: http://www.harveynormanholdings.com.au/pdf_files/2012_Annual_Report_Final.pdf Carter, B Contingency Planning. (2011). Retrieved May 26, 2013, from Mind Tools: http://www.mindtools.com/pages/article/newLDR_51.htm Financial Statements For Harvey Norman Holdings Ltd (HVN) http://investing.businessweek.com/research/stocks/financials/financials.asp?ticker=HVN:AU (2012) Harvey Norman Holdings Limited. (n.d.). Retrieved May 27, 2013, from Invest Smart: http://au.investsmart.com.au/shares/asx/HARVEY-NORMAN-HOLDINGS-LIMITED-HVN.asp Harvey Norman Holdings Ltd - Premium Company Report Australia Harvey Norman Supports Australian Made Furniture. (2011). Retrieved May 26, 2013, from Harvey Norman: http://www.harveynorman.com.au/harvey-norman-supports-australian-made-furniture.html Marketinf Strategy Percival, G. (2012, March 1). Retrieved May 26, 2013, from http://www.irishexaminer.com/business/harvey-norman-bucks-trend-with-sales-growth-224178.html Reconciliation Action Plan
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