Hasbro Stakeholders
Stakeholders
In addition to our team figuring out the main issues affecting Hasbro and the toy industry, we decided to also reframe our ideas by taking different viewpoints. As the pictures below illustrate, we did start off by documenting the social, economic and environmental viewpoints of our company.
Social Stakeholders
The screenshot above documents our initial attempt to dealing with the social aspect of Hasbro. At our first attempt at taking this point of view, we were trying to find what social aspects affected Hasbro. We wanted to research how the social aspect affected Hasbro’s profits. On subsequent reframing of stakeholders, we began to look at the parents and children concerns of Hasbro’s business. Instead of looking at stakeholders in a Hasbro centered view we began to look at how Hasbro affected stakeholders (stakeholder centered view). This began to change our approach to viewing social issues. We started to look at how stakeholders viewed Hasbro.
Parents
Kids
Government
Human Rights
Demographics
Employees
Other Countries
Safety
Fun
Laws
China
Age range
Wages
China
Education
Electronics
Taxes
Factories
Changes
Workplace
The West As we began to look at a variety of social issues, we began to have lively debates on what was important and what wasn’t. The diverse views we took help us shape the complexity of Hasbro and the toy industry.
Kids-Demographic view: Age range for traditional toys is narrowing. The definition of toys is changing and it will affect Hasbro in the future. Electronics (video games and smart phones) are taking over the market.
Human rights-Employees (government) view: Wages, work environment and worker’s safety are all important since Human Right’s NGOs can cause difficulties for Hasbro. We later on began to see how government can be involved in this point of view. Governments (China and the US) can enact laws that will adversely affect how the toy industry operates.
Parents – Kids view: Safety
In addition to our team figuring out the main issues affecting Hasbro and the toy industry, we decided to also reframe our ideas by taking different viewpoints. As the pictures below illustrate, we did start off by documenting the social, economic and environmental viewpoints of our company.
Social Stakeholders
The screenshot above documents our initial attempt to dealing with the social aspect of Hasbro. At our first attempt at taking this point of view, we were trying to find what social aspects affected Hasbro. We wanted to research how the social aspect affected Hasbro’s profits. On subsequent reframing of stakeholders, we began to look at the parents and children concerns of Hasbro’s business. Instead of looking at stakeholders in a Hasbro centered view we began to look at how Hasbro affected stakeholders (stakeholder centered view). This began to change our approach to viewing social issues. We started to look at how stakeholders viewed Hasbro.
Parents
Kids
Government
Human Rights
Demographics
Employees
Other Countries
Safety
Fun
Laws
China
Age range
Wages
China
Education
Electronics
Taxes
Factories
Changes
Workplace
The West As we began to look at a variety of social issues, we began to have lively debates on what was important and what wasn’t. The diverse views we took help us shape the complexity of Hasbro and the toy industry.
Kids-Demographic view: Age range for traditional toys is narrowing. The definition of toys is changing and it will affect Hasbro in the future. Electronics (video games and smart phones) are taking over the market.
Human rights-Employees (government) view: Wages, work environment and worker’s safety are all important since Human Right’s NGOs can cause difficulties for Hasbro. We later on began to see how government can be involved in this point of view. Governments (China and the US) can enact laws that will adversely affect how the toy industry operates.
Parents – Kids view: Safety