HBS Aqualisa Quartz
HBS Case: AQUALISA QUARTZ – SIMPLY A BETTER SHOWER.
1.
(A) After spending 5.8 million developing the Quartz, the product is definitely worth the investment because (1) The Quartz is the product that answer directly to the customer needs and wants. Most consumers need and want the product that can fix the problems – poor pressure, fluctuations in pressure and tolerance in using. (2) Choosing a shower brand depends mostly on which brand plumbers are familiar to so with new technology of the Quartz in term of easy to set up, and providing efficient and reliable water pressure and temperature it provides the benefit to plumbers when they feel familiar to the product. (3) Even though the initial sale is not great but from the research, it shows that customers and plumbers love the product from its benefit so the Quartz need a marketing strategies and time to explode.
(B) Quartz is a mainstream product because the product is made to answer these main requests from consumer and plumbers. For the consumer, the product needs to look great, easy to use, and do not break down with good pressure at stable temperature. For plumbers who decide which brands to use for the consumer, the product need to be easy to set up with less maintenances.
(C) The Quartz value propositions to plumbers and consumers are - To the plumbers
(1) This is very easy to install. As mentioned in the case, installing the Quartz is just pushing-fit-connect- and it’s done. Even young apprentices can do this installation.
(2) The installation time for the Quartz is a half-day less than a traditional shower installation that took 2 days. The Quartz needs only a single hole to install. It means plumbers can get more jobs per year and make more profit.
- To consumers
(1) The Quartz shower provided efficient, convenient and reliable in term of water pressure and temperature. The temperature control of the Quartz technology is automatic so no need to fiddle.
(2) “One-touch”
1.
(A) After spending 5.8 million developing the Quartz, the product is definitely worth the investment because (1) The Quartz is the product that answer directly to the customer needs and wants. Most consumers need and want the product that can fix the problems – poor pressure, fluctuations in pressure and tolerance in using. (2) Choosing a shower brand depends mostly on which brand plumbers are familiar to so with new technology of the Quartz in term of easy to set up, and providing efficient and reliable water pressure and temperature it provides the benefit to plumbers when they feel familiar to the product. (3) Even though the initial sale is not great but from the research, it shows that customers and plumbers love the product from its benefit so the Quartz need a marketing strategies and time to explode.
(B) Quartz is a mainstream product because the product is made to answer these main requests from consumer and plumbers. For the consumer, the product needs to look great, easy to use, and do not break down with good pressure at stable temperature. For plumbers who decide which brands to use for the consumer, the product need to be easy to set up with less maintenances.
(C) The Quartz value propositions to plumbers and consumers are - To the plumbers
(1) This is very easy to install. As mentioned in the case, installing the Quartz is just pushing-fit-connect- and it’s done. Even young apprentices can do this installation.
(2) The installation time for the Quartz is a half-day less than a traditional shower installation that took 2 days. The Quartz needs only a single hole to install. It means plumbers can get more jobs per year and make more profit.
- To consumers
(1) The Quartz shower provided efficient, convenient and reliable in term of water pressure and temperature. The temperature control of the Quartz technology is automatic so no need to fiddle.
(2) “One-touch”