hcl marketing stratergies

AMITY COLLEGE OF COMMERCE AND FINANCE

TERM PAPER EVALUATION ON

MARKETING STRATEGIES ADOPTED BY HCL INFOSYSTEMS LTD. IN RESPECT TO ITS COMPETITORS

SUBMITTED TO: SUBMITTED BY:
Dr Adarsh Arora Rhea Kunzru B Com(Hons) 2010-2013 A3104610024

Acknowledgement

I take this opportunity to thank all the people who helped me with valuable inputs, guidance and suggestions during my tenure of term paper, without which this report would not have taken its final shape.

This acknowledgement would be incomplete without thanking institute Mr. Adarsh Arora (Faculty) and my project guide Mr. Sandeep Gupta (Regional Manager HCL) whose timely guidance and support at needed time made the undertaking of this project an enriching learning experience.

TABLE OF CONTENTS:

PREFACE IT HARDWARE INDUSTRY : AN INTRODUCTION

OBJECTIVE OF THE RESEARCH

ANALYSIS

INTERPRETATION

SUGGESTIONS

CONCLUSION

BIBLIOGRAPHY

PREFACE:

Today’s market scenario is totally different from few years ago. Consumer has a lot of choice for every product because day-by-day new companies are coming with their product. Later there was limited choice for mostly products and companies didn’t have to put much efforts