Hdtv Purchase

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7. 5. 2013
Group J
|Yue Chen |
|Yifan Ge |
|Xiaojiao Cheng |
|Raji Alradhwan |
|Mohammed Aljassem |
|Danying Jin |

CONSUMER PROBLEM-SOLVING ACTIVITY – HDTV PURCHASE

Consumers use one of three problem-solving processes when purchasing goods or services; routinized response behavior, limited problem solving, or extend problem solving. Some consumers can quickly solve the problem and decide easily. Others engage in extended problem solving where a lot of time is spent comparing product features, prices etc.

Consumers decide to buy a product can fellow these steps: • Becoming aware of a need or a want. – Problem definition • Searching for information about the product – Problem analysis • Evaluating different products - Generating possible solutions • Choosing a buying a product - Selecting the best solution • Using and disposing of the product – Post purchase behavior

Since the prices of HDTV’s are coming down, we have decided to purchase a 50’’ or larger.

Step 1: Becoming aware of, or interested in, the problem.

First of all, we have to ask one question before making any analysis which how do you decide you want to buy a particular product or service? It could be that your HDTV is not having good facilities and you now have to look for a new one, the HDTV that you purchased would not be enough to have more facilities So you have a problem or a new need. Moreover, Consumers often go on some form of information search to help them through their purchase decision about HDTV. For example, Sources of information could be family, friends, neighbors who may have the product you have in mind, and alternatively you may ask the sales people, or dealers, or read specialist magazines about HDTV to help with their purchase decision. We should actually examine the product before we