Health Care Access
Health Care Access Options
HCS/490 University of Phoenix
Dr. Eboni Green
December 15, 2014
Abstract
Enduring with life’s constant illness can be difficult for all Americans. Healthcare facilities seek to provide that care by reaching out to patients through marketing and advertising. If undergoing or seeking care making the choice on the preferred facility can make a lasting difference in your health. In the Las Vegas, Nevada community, three healthcare facilities take different approaches in targeting their audience. The Department of Health and Human Services, Las Vegas Urgent Care and Walgreens, serve the Las Vegas community targeting an audience through a marketing plan.
Department of Health and Human Services The Department of Health and Human Services (DHHS) is dedicated to the protection, promotion and improvement of the physical and behavioral health of the people of Las Vegas. The DHHS foundation for improving the health of Las Vegas residents is through their web-based located at http://health.nv.gov. Its home page is a resource, with multitudes of essential services aimed at residents achieving knowledge about their health at the highest level of self-sufficiency. The web-sites five essential services include child wellness, early intervention, health compliance, preparedness and clinical services. Each link directs you to the service of choice, providing information for the target audience. Along with the services it provides, the home page contains facts about the latest Ebola scare, parent guidelines for children crisis and other health and wellness programs. The DHHS targets all Las Vegas residents but stresses care more for children, Medicaid recipients, seniors, disabled and the uninsured. Their marketing approach is through proactive leadership in public health initiatives, along with enforcement of the public laws and regulations. How effective is their marketing plan could be indicated by statistics from the State of
HCS/490 University of Phoenix
Dr. Eboni Green
December 15, 2014
Abstract
Enduring with life’s constant illness can be difficult for all Americans. Healthcare facilities seek to provide that care by reaching out to patients through marketing and advertising. If undergoing or seeking care making the choice on the preferred facility can make a lasting difference in your health. In the Las Vegas, Nevada community, three healthcare facilities take different approaches in targeting their audience. The Department of Health and Human Services, Las Vegas Urgent Care and Walgreens, serve the Las Vegas community targeting an audience through a marketing plan.
Department of Health and Human Services The Department of Health and Human Services (DHHS) is dedicated to the protection, promotion and improvement of the physical and behavioral health of the people of Las Vegas. The DHHS foundation for improving the health of Las Vegas residents is through their web-based located at http://health.nv.gov. Its home page is a resource, with multitudes of essential services aimed at residents achieving knowledge about their health at the highest level of self-sufficiency. The web-sites five essential services include child wellness, early intervention, health compliance, preparedness and clinical services. Each link directs you to the service of choice, providing information for the target audience. Along with the services it provides, the home page contains facts about the latest Ebola scare, parent guidelines for children crisis and other health and wellness programs. The DHHS targets all Las Vegas residents but stresses care more for children, Medicaid recipients, seniors, disabled and the uninsured. Their marketing approach is through proactive leadership in public health initiatives, along with enforcement of the public laws and regulations. How effective is their marketing plan could be indicated by statistics from the State of
References: Walgreens Co, (2014). Retrieved on December 14, 2014 from www.walgreens.com Nevada Division of Public and Behavior Health, (2006). Retrieved on December 11, 2014 from http://nv.health.gov University Medical Center of Southern Nevada, (2014). Retrieved on December 15, 2014 from www.umcsn.com