Health Care Access Options
Health Care Access Options
Amber Findley
HCS/490
06/08/2015
Jennifer Johnson
Health Care Access Options
Today there are numerous health care access options available to people whether the option is a web-based resource, walk-in clinic, or retail clinic. Having different ways people can receive health care is important. There are some people that will not use a web-based resource but prefer a walk-in clinic and vice versa. This paper will be covering MedExpress, a walk-in clinic. MedExpress ' target audience, marketing, the effectiveness of their marketing, and marketing improvement will be discussed.
Target Audience MedExpress is a walk-in urgent care facility located in Indiana, Pennsylvania. They offer an array of services to the public from immunizations to non-trauma emergency care. Their target audience in their marketing campaign is geared toward basic health care needs as well as urgent minor care. Their target audience within the community are people in need of immediate care or services. Their audience is identified with the first paragraph of their welcome statement, “MedExpress is supported by a network of quality medical facilities providing outstanding healthcare in a friendly, personalized patient setting. You should feel confident that you or a loved one will receive the best medical care from our staff of board-certified physicians and clinicians. We provide state-of-the-art technology with on-site diagnostics. Our mission is to provide outstanding medical care in a non-hospital environment at a fraction of the cost.” (MedExpress, 2015) This opening Statement clarifies exactly what services to expect from the organization.
Marketing
MedExpress ' marketing strategy is exceptionally basic; to educate. Although it is simple, is it effective? MedExpress ' website that is accessible to the community is very detailed providing information on the services provided in the clinic. The objective is to gain the confidence of the audience by
Amber Findley
HCS/490
06/08/2015
Jennifer Johnson
Health Care Access Options
Today there are numerous health care access options available to people whether the option is a web-based resource, walk-in clinic, or retail clinic. Having different ways people can receive health care is important. There are some people that will not use a web-based resource but prefer a walk-in clinic and vice versa. This paper will be covering MedExpress, a walk-in clinic. MedExpress ' target audience, marketing, the effectiveness of their marketing, and marketing improvement will be discussed.
Target Audience MedExpress is a walk-in urgent care facility located in Indiana, Pennsylvania. They offer an array of services to the public from immunizations to non-trauma emergency care. Their target audience in their marketing campaign is geared toward basic health care needs as well as urgent minor care. Their target audience within the community are people in need of immediate care or services. Their audience is identified with the first paragraph of their welcome statement, “MedExpress is supported by a network of quality medical facilities providing outstanding healthcare in a friendly, personalized patient setting. You should feel confident that you or a loved one will receive the best medical care from our staff of board-certified physicians and clinicians. We provide state-of-the-art technology with on-site diagnostics. Our mission is to provide outstanding medical care in a non-hospital environment at a fraction of the cost.” (MedExpress, 2015) This opening Statement clarifies exactly what services to expect from the organization.
Marketing
MedExpress ' marketing strategy is exceptionally basic; to educate. Although it is simple, is it effective? MedExpress ' website that is accessible to the community is very detailed providing information on the services provided in the clinic. The objective is to gain the confidence of the audience by
References: MedExpress. (2015). Retrieved from http://medexpress.com/ The Batron Blog.(2014). Retrieved from http://www.bartonassociates.com/2013/08/29/5-tips-for-marketing-urgent-care-centers-via-outreach/