Health Care and Strong Organizational Image
Homework Chapter 12
Open-Ended Questions
1. Describe how MinuteClinic puts the following promotion strategies to work for them: stressing tangible cues, using personal information sources, creating a strong organizational image, and engaging in post-purchase communication. What else could they try?
MinuteClinic has managed to implement a variety of promotional strategies along time. Within the tangible cues we can find the physical evidence of the service such as the team of experts who are the nurse practitioners and physician assistants. Also they created a children’s area during the flu crisis of Minnesota and implemented to their facilities televisions, coloring books, and videos. The personal information source in this case can be seen in the individualized attention the team of experts is providing to patients. Minuteclinic has successfully created a strong organizational image by performing the best quality service as they differentiate for working long hours, and providing a quick service. Finally, by engaging in a post purchase communication MinuteClinic is able to keep track of their patients through their electronic records. They could try to build long term relationships with their customers by following up with them and keeping in touch through calls and e-mails.
2. Are MinuteClinic’s services customized or standardized for patients? Do they incorporate any elements of mass customization?
-MinuteClinic is a health care center which is in charge of solving minor ailments; however this does not mean all patients come for the same reasons. This is why MinuteClinic’s services are considered to be customized for patients with different needs. At the same time, MinuteClinic also provides a standardized service as they deliver a same service, and have a standard price.
- Yes, MinuteClinic does incorporate elements of mass customization as they keep electronic records of each patient.
3. In what way did MinuteClinic demonstrate reliability and
Open-Ended Questions
1. Describe how MinuteClinic puts the following promotion strategies to work for them: stressing tangible cues, using personal information sources, creating a strong organizational image, and engaging in post-purchase communication. What else could they try?
MinuteClinic has managed to implement a variety of promotional strategies along time. Within the tangible cues we can find the physical evidence of the service such as the team of experts who are the nurse practitioners and physician assistants. Also they created a children’s area during the flu crisis of Minnesota and implemented to their facilities televisions, coloring books, and videos. The personal information source in this case can be seen in the individualized attention the team of experts is providing to patients. Minuteclinic has successfully created a strong organizational image by performing the best quality service as they differentiate for working long hours, and providing a quick service. Finally, by engaging in a post purchase communication MinuteClinic is able to keep track of their patients through their electronic records. They could try to build long term relationships with their customers by following up with them and keeping in touch through calls and e-mails.
2. Are MinuteClinic’s services customized or standardized for patients? Do they incorporate any elements of mass customization?
-MinuteClinic is a health care center which is in charge of solving minor ailments; however this does not mean all patients come for the same reasons. This is why MinuteClinic’s services are considered to be customized for patients with different needs. At the same time, MinuteClinic also provides a standardized service as they deliver a same service, and have a standard price.
- Yes, MinuteClinic does incorporate elements of mass customization as they keep electronic records of each patient.
3. In what way did MinuteClinic demonstrate reliability and