Health Care Market Analysis

Health care providers can define the market they wish to serve by defining the customer base they wish to serve and/or the services they wish to offer. The health markets can typically be analyzed following functions they serve including; offering health care financing, physician and nursing services, institutional services, input factors and professional education. Healthcare financing market involves diagnosis, prevention, and treatment of diseases, injury, illness, and other physical mental and physical impairments, (Piercy, 2012).

Health care providers can also the market that they wish to serve is determining the total area to be examined or the “overall area covered by the markets”. For example, for a large independent provider or a