Health Care Marketing Analysis
Health Care Marketing Analysis: Prenatal Clinic
Carmela West
HCS 539
September 17, 2012
Beth Athanassiades
Health Care Marketing Analysis: Prenatal Clinic The description of the product, price, place, and promotion will help provide the prenatal clinic with a marketing strategy that will result in its success. It is important to comprehend the importance of the four Ps. The examination of the relationship between the prenatal clinics’ marketing and partnerships can provide a better understanding of its value for the organization. It is vital to determine a target market, demographics, data, and psychographics of the location of the prenatal clinic. The prenatal clinics’ success will depend on the understanding and the knowledge of the target market, so a strategic market plan must exist.
Product
The Prenatal Clinic in Bryan, Texas, provides prenatal care to Medicaid patients. Prenatal services include breast feeding, free pregnancy tests, preparation for child birth, parenting, and infant CPR. These services help pregnant women increase the chances of a safe pregnancy and help prepare women for motherhood (The Prenatal Clinic, 2007). The services include regular examinations, monitoring the baby’s heartbeat, checking baby’s growth, counseling, checking position of baby, preparing the new mother for labor, and caring for a new born. Prenatal care is vital to provide the best care for the mother and her unborn child. The Prenatal Clinic also provides the woman who is pregnant with support and information in regard to disease diagnosis or warning signs that may occur in a troublesome pregnancy or delivery of the baby (Department of Health, 2012).
Price
The approximate price of prenatal care can reach about $2000 throughout a normal pregnancy. If any complications arise, the total amount could increase according to the particular circumstance. These estimates are normal rates for the majority of prenatal care organizations. Establishing a
Carmela West
HCS 539
September 17, 2012
Beth Athanassiades
Health Care Marketing Analysis: Prenatal Clinic The description of the product, price, place, and promotion will help provide the prenatal clinic with a marketing strategy that will result in its success. It is important to comprehend the importance of the four Ps. The examination of the relationship between the prenatal clinics’ marketing and partnerships can provide a better understanding of its value for the organization. It is vital to determine a target market, demographics, data, and psychographics of the location of the prenatal clinic. The prenatal clinics’ success will depend on the understanding and the knowledge of the target market, so a strategic market plan must exist.
Product
The Prenatal Clinic in Bryan, Texas, provides prenatal care to Medicaid patients. Prenatal services include breast feeding, free pregnancy tests, preparation for child birth, parenting, and infant CPR. These services help pregnant women increase the chances of a safe pregnancy and help prepare women for motherhood (The Prenatal Clinic, 2007). The services include regular examinations, monitoring the baby’s heartbeat, checking baby’s growth, counseling, checking position of baby, preparing the new mother for labor, and caring for a new born. Prenatal care is vital to provide the best care for the mother and her unborn child. The Prenatal Clinic also provides the woman who is pregnant with support and information in regard to disease diagnosis or warning signs that may occur in a troublesome pregnancy or delivery of the baby (Department of Health, 2012).
Price
The approximate price of prenatal care can reach about $2000 throughout a normal pregnancy. If any complications arise, the total amount could increase according to the particular circumstance. These estimates are normal rates for the majority of prenatal care organizations. Establishing a
References: Akrani, G. (2010). Marketing mix and 4Ps of marketing-management marketing. Kalyan City Life Berkowitz, E. N. (2006). Essentials of health care marketing (2nd ed.). Sudbury, MA: Jones and Bartlett. Retrieved from HCS 539 course website. Costhelper. (2012). Prenatal care cost. Retrieved from http://children.costhelper.com/prenatal-care.html Constantinides, E Department of Health. (2012). Prenatal Care. Retrieved from http://www.nj.gov/health/fhs/prenatal/prenatalcare.shtml Moller, K National Health Foundation. (2005). Clinical-Medical Center partnership program. Retrieved from http://www.nhfca.org/reports/ClinicMedicalCenterPartnership.pdf Nielson Obringer, L, A, (2012). How marketing plans work. HowStuffWorks. Retrieved from http://money.howstuffworks.com/marketing-plan14.htm Texas Legislative Study Group The Prenatal Clinic. (2007). Our services. Retrieved from http://www.bcsprenatal.org/our_services.html