Health Care Marketing Information Matrix
University of Phoenix Material
Health Care Marketing Information Matrix
There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.
Source of Health Information
Type of Health-Related Information
Marketing Messages
How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages
List the information source, such as Internet websites, WebMD, MedLine, or the news media.
Type of information provided by the source
List at least one marketing message being communicated to the consumer within this information source.
List one approach the consumer may use to verify the accuracy of the marketing message.
Example:
Website relating to Zyrtec
McNEIL-PPC, Inc. (n.d.). Zyrtec. In Zyrtec. Retrieved from http://www.zyrtec.com/econsumer/zyrtec/index.view
Example:
Information relating to the use of Zyrtec in the treatment of allergies
Example:
Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after a single dose.
Example:
Use the product to assess whether it works as stated.
National Media Marketing Campaign promoting the drug Lyrica http://www.bing.com/videos/search?q=TV+Commercial+for+Lyrica&FORM=VIRE Information relating to use of Lyrica for the relief of diabetic pain
Do you want relief from the stabbing leg pain? Just ask your doctor if Lyrica is right for you.
Review a treatment efficacy summary.
U.S. News Website relating to top hospitals http://health.usnews.com/best-hospitals/rankings List and rank top hospitals in the U.S.
U.S. News reviews hospitals, doctors,
Health Care Marketing Information Matrix
There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.
Source of Health Information
Type of Health-Related Information
Marketing Messages
How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages
List the information source, such as Internet websites, WebMD, MedLine, or the news media.
Type of information provided by the source
List at least one marketing message being communicated to the consumer within this information source.
List one approach the consumer may use to verify the accuracy of the marketing message.
Example:
Website relating to Zyrtec
McNEIL-PPC, Inc. (n.d.). Zyrtec. In Zyrtec. Retrieved from http://www.zyrtec.com/econsumer/zyrtec/index.view
Example:
Information relating to the use of Zyrtec in the treatment of allergies
Example:
Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after a single dose.
Example:
Use the product to assess whether it works as stated.
National Media Marketing Campaign promoting the drug Lyrica http://www.bing.com/videos/search?q=TV+Commercial+for+Lyrica&FORM=VIRE Information relating to use of Lyrica for the relief of diabetic pain
Do you want relief from the stabbing leg pain? Just ask your doctor if Lyrica is right for you.
Review a treatment efficacy summary.
U.S. News Website relating to top hospitals http://health.usnews.com/best-hospitals/rankings List and rank top hospitals in the U.S.
U.S. News reviews hospitals, doctors,