Health Care Office Solutions, Inc (Hcos)
Q1: Examine the company current strategies.
The first current strategies that the Health Care Office Solutions, Inc (HCOS) is using is the niche (or focus) strategy by the Porter’s Typology. According to the Mark W. Johnson and Greg W. Marshall (2011), the service of particular target market, with each functional policy developed with this target market in mind. HCOS changed their name from the Printing Solution Incorporated to the Health Care Office Solutions, Inc (HCOS) because they realized that many of their best clients were doctors’ offices. In the 1985, HCOS decided to focus exclusively on the health companies specifically the doctors’ offices and small clinics. According to the sales force implications stated by the Porter’s Typology, the company will become the experts in the operations and opportunities associated with the target market. The HCOS has developed the national reputation working with the small to the medium sized doctors’ offices.
The second HCOS current strategy is the differentiation strategy by the Porters’ Typology. According to the Mark W. Johnson and Greg W. Marshall (2011); creation of something perceived industry wide as being unique. After they changed the company’s name, they realized that their new reality of business also change too. They not only function as doing the printing job, but also more to the offices duties besides printing. As an example given by the case study 1.2, the HCOS is handling not only the printing but the stuffing, sorting, and fulfilment of their invoices, patient reminders and other mailing tasks. By providing excellent customer service and an understanding of the unique printing needs in the health care, HCOS successfully developed a local, regional, and finally a national reputation.
The third HCOS current strategy is the Analyzer strategy by the Miles and Snow’s Typology. According to the Mark W. Johnson and Greg W. Marshall (2011); the company choose the high–growth markets whole holding onto
The first current strategies that the Health Care Office Solutions, Inc (HCOS) is using is the niche (or focus) strategy by the Porter’s Typology. According to the Mark W. Johnson and Greg W. Marshall (2011), the service of particular target market, with each functional policy developed with this target market in mind. HCOS changed their name from the Printing Solution Incorporated to the Health Care Office Solutions, Inc (HCOS) because they realized that many of their best clients were doctors’ offices. In the 1985, HCOS decided to focus exclusively on the health companies specifically the doctors’ offices and small clinics. According to the sales force implications stated by the Porter’s Typology, the company will become the experts in the operations and opportunities associated with the target market. The HCOS has developed the national reputation working with the small to the medium sized doctors’ offices.
The second HCOS current strategy is the differentiation strategy by the Porters’ Typology. According to the Mark W. Johnson and Greg W. Marshall (2011); creation of something perceived industry wide as being unique. After they changed the company’s name, they realized that their new reality of business also change too. They not only function as doing the printing job, but also more to the offices duties besides printing. As an example given by the case study 1.2, the HCOS is handling not only the printing but the stuffing, sorting, and fulfilment of their invoices, patient reminders and other mailing tasks. By providing excellent customer service and an understanding of the unique printing needs in the health care, HCOS successfully developed a local, regional, and finally a national reputation.
The third HCOS current strategy is the Analyzer strategy by the Miles and Snow’s Typology. According to the Mark W. Johnson and Greg W. Marshall (2011); the company choose the high–growth markets whole holding onto