Health Care System
Course Project: Demographic Site Analysis
HSM 430: Marketing and Planning Basics for Healthcare Marketers
Week 3 [Chika Ogbonna]
Devry University Online
Growth is an organizational necessity. It is required to keep up with changing customer needs and want. Growth marshals the organization’s energy. Profits from growth help fund nonrevenue producing activities and provide startup capital for further growth. As the population of Georgia and Cobb County continues to grow, the need for health-care services is in greater demand, particularly as the population of those 65 and older is expected to surge in coming years. In response to this need, Marietta-based WellStar Health System Inc. is under- going major expansion upgrading facilities, developing new construction projects and expanding its reach through acquisitions. “Large health systems, like Wellstar, are increasingly an option for metro-Atlanta area residents seeking health care,” Wellstar has multiple projects in Cobb County under way.” Part of WellStar’s expansion includes the $11.5 million acquisition of 25 acres in South Cobb, near Vinings and Smyrna. The site is in close proximity to interstates 75 and 285, making it convenient for metro-Atlanta area residents seeking health care. The site is also about five miles south of Wellstar Windy Hill Hospital, seven miles east of Wellstar Cobb Hospital and three miles east of Wellstar Urgent Care Center. “Wellstar is still evaluating multiple uses of that land to include administrative and medical options,” Bowermaster said. “Obviously, state [certificate-of-need] laws and competitor issues are a factor in the type of medical facility that could possibly be placed there, such as a medical office building, imaging center or an urgent care center. At this time, Wellstar has no definitive plans on the use of the land.” Primarily serving the five counties of Cobb, Douglas, Cherokee, Bartow and Paulding, where it has plans for the construction of
HSM 430: Marketing and Planning Basics for Healthcare Marketers
Week 3 [Chika Ogbonna]
Devry University Online
Growth is an organizational necessity. It is required to keep up with changing customer needs and want. Growth marshals the organization’s energy. Profits from growth help fund nonrevenue producing activities and provide startup capital for further growth. As the population of Georgia and Cobb County continues to grow, the need for health-care services is in greater demand, particularly as the population of those 65 and older is expected to surge in coming years. In response to this need, Marietta-based WellStar Health System Inc. is under- going major expansion upgrading facilities, developing new construction projects and expanding its reach through acquisitions. “Large health systems, like Wellstar, are increasingly an option for metro-Atlanta area residents seeking health care,” Wellstar has multiple projects in Cobb County under way.” Part of WellStar’s expansion includes the $11.5 million acquisition of 25 acres in South Cobb, near Vinings and Smyrna. The site is in close proximity to interstates 75 and 285, making it convenient for metro-Atlanta area residents seeking health care. The site is also about five miles south of Wellstar Windy Hill Hospital, seven miles east of Wellstar Cobb Hospital and three miles east of Wellstar Urgent Care Center. “Wellstar is still evaluating multiple uses of that land to include administrative and medical options,” Bowermaster said. “Obviously, state [certificate-of-need] laws and competitor issues are a factor in the type of medical facility that could possibly be placed there, such as a medical office building, imaging center or an urgent care center. At this time, Wellstar has no definitive plans on the use of the land.” Primarily serving the five counties of Cobb, Douglas, Cherokee, Bartow and Paulding, where it has plans for the construction of