Healthlite Yogurt Company
MANAGERIAL APPLICATIONS OF IMFORMATION TECHNOLOGY
FINAL REPORT ON
HEALTH LITE YOUGURT COMPANY
INDEX 1. INTRODUCTION 2. I DENTIFYING THE PROBLEM
a) Lack Of Technology
b)Lack Of Communication and,
c) Lack of Management Structure. 3. Proposed Solution for the Identified Problems a) Hardware Solution and, b) Software Solution. 4. Redesigning the Information Technology plan to make the system more effective.
INTRODUCTION Healthlite Yogurt Company is a fast growing producer of yogurt based-products, such as, low-fat yogurt and other related products. The company has its corporate headquarters in Danbury, Connecticut with processing plants across the United States in New Jersey, Massachusetts, Tennessee, Illinois, Colorado, Washington, and California. It operates in 20 sales regions, each with its own regional sales manager and roughly 30 sales representatives. Healthlite Yogurt Company has experienced recent growth. However, they are currently threatened by a rise in local competitors who are able to offer lower prices and faster delivery to distributors through the use of local production centers.
Healthlite Yogurt’s 3 main challenges are: * Lack of Technology restricts Healthlite from competing with faster growing competitors * Lack of Communications delays and complicates ordering process * Inability to Assess Performance of Sales Force and Products
Healthlite at the moment operates on a central mainframe. Information is being entered through designated terminals, which delay the process. All the departments in the company use the same mainframe. However, in order for these representatives and the sales offices to receive reports on customer account inquiries, rejection notices, or printouts for orders, they must wait for them to be printed and mailed to them from the regional offices. In addition, regional sales managers are forced to use mail to inform
FINAL REPORT ON
HEALTH LITE YOUGURT COMPANY
INDEX 1. INTRODUCTION 2. I DENTIFYING THE PROBLEM
a) Lack Of Technology
b)Lack Of Communication and,
c) Lack of Management Structure. 3. Proposed Solution for the Identified Problems a) Hardware Solution and, b) Software Solution. 4. Redesigning the Information Technology plan to make the system more effective.
INTRODUCTION Healthlite Yogurt Company is a fast growing producer of yogurt based-products, such as, low-fat yogurt and other related products. The company has its corporate headquarters in Danbury, Connecticut with processing plants across the United States in New Jersey, Massachusetts, Tennessee, Illinois, Colorado, Washington, and California. It operates in 20 sales regions, each with its own regional sales manager and roughly 30 sales representatives. Healthlite Yogurt Company has experienced recent growth. However, they are currently threatened by a rise in local competitors who are able to offer lower prices and faster delivery to distributors through the use of local production centers.
Healthlite Yogurt’s 3 main challenges are: * Lack of Technology restricts Healthlite from competing with faster growing competitors * Lack of Communications delays and complicates ordering process * Inability to Assess Performance of Sales Force and Products
Healthlite at the moment operates on a central mainframe. Information is being entered through designated terminals, which delay the process. All the departments in the company use the same mainframe. However, in order for these representatives and the sales offices to receive reports on customer account inquiries, rejection notices, or printouts for orders, they must wait for them to be printed and mailed to them from the regional offices. In addition, regional sales managers are forced to use mail to inform