Healthy Food Trend in the UK
Table of Contents
Introduction
This report is compiled with the main purpose of understanding the food and the health trend in the UK and the ecologic consumer’s intention to purchase organic food. This research will provide a deeper understanding of the food market as we are planning to launch a healthy home delivery service based in London. The findings are aimed to ascertain the factors influencing the consumer buying behavior towards organic ‘healthy food’. The method used to compile necessary information was by using secondary data.
Findings
Overview:
“Food is any substance consumed to provide nutritional support for the body” (Oxford Dictionaries, 2013).
Food is an essential product for humans to stay alive. Maslow’s Hierarchy of Needs also portrays it being the fundamental need, the physical requirement for human survival and the most important need that must be met (Burrow, 2009).
The description of organic foods indicates the products, which are prepared according to organic standards. The marketers throughout the history have been keen to sell products mainly on consumer demands. The fast food industry has been serving people as long as people have started living in cities. When it comes to the modern system of fast-food and franchising, it goes back to 1930’s. It is inevitable to understand that fast food focuses on high volume, low cost and certainly high speed. More recently, the food trend has turned into pre-heated or pre-cooked meals to take away (Schlosser, 2001).
In recent years, the fast-food industry has been facing major challenges due to the increase in the consumer awareness on the production process and health concerns. The consumer awareness on health factors and the marketers detecting the possibility of change in the consumer taste have led the firms to expand their product lines
Introduction
This report is compiled with the main purpose of understanding the food and the health trend in the UK and the ecologic consumer’s intention to purchase organic food. This research will provide a deeper understanding of the food market as we are planning to launch a healthy home delivery service based in London. The findings are aimed to ascertain the factors influencing the consumer buying behavior towards organic ‘healthy food’. The method used to compile necessary information was by using secondary data.
Findings
Overview:
“Food is any substance consumed to provide nutritional support for the body” (Oxford Dictionaries, 2013).
Food is an essential product for humans to stay alive. Maslow’s Hierarchy of Needs also portrays it being the fundamental need, the physical requirement for human survival and the most important need that must be met (Burrow, 2009).
The description of organic foods indicates the products, which are prepared according to organic standards. The marketers throughout the history have been keen to sell products mainly on consumer demands. The fast food industry has been serving people as long as people have started living in cities. When it comes to the modern system of fast-food and franchising, it goes back to 1930’s. It is inevitable to understand that fast food focuses on high volume, low cost and certainly high speed. More recently, the food trend has turned into pre-heated or pre-cooked meals to take away (Schlosser, 2001).
In recent years, the fast-food industry has been facing major challenges due to the increase in the consumer awareness on the production process and health concerns. The consumer awareness on health factors and the marketers detecting the possibility of change in the consumer taste have led the firms to expand their product lines
References: BBC News, (2001), Record Demand on Organic Food, 26 March 2001 Data accessed: 29.09.2013 Available URL: http://news.bbc.co.uk/1/hi/uk/1242121.stm Burrow J., (2009), Marketing, 3rd Edition, Mason, South-Western CengageLearning Earnst&Young, (2012), Ease of Doing Business, UK Trade and Investment Available URL: http://www.ukti.gov.uk/investintheuk/whytheuk.html Date Accessed: 23.10.2013 Fromartz, S., (2006), Organic Inc., Natural Foods and How They Grew, Orlando, Harcourt Inc Helpguide, (2013), Organic Foods, May 2013 Data Accessed: 29.09.2013 Data Accessed: 12.10.2013 Organic Trade Association, (2012), UK: Growing Organic-Food Market Organic Trade Association, (2011), Seventy-eight percent of U.S. families say they purchase organic foods Available URL: www.organicnewsroom.com/2011/11/seventyeight_percent_of_us_fam.html Date Accessed: 12.10.2013 Oxford Dictionaries, (2013), Food Padel, S., (2005), Exploring the gap between attitudes and behavior: Understanding why consumers buy or do not buy organic food, Emerald Insight Available at: www.emeraldinsight.com/0007-070X.htm Data Accessed: 11.10.2013 Radhika Sanghani (2013), Loyal Online Shoppers Create Most Revenue From Retailers Schlosser, E., (2001), Fast Food Nation: The Dark Side of All the American Meal, New York, Houghton Mifflin Company Thomson Reuters- NPR Health Poll, (2011), Organic Food Willer, H. and L. Kilcher, (2011), The World of Organic Agriculture - Statistics and Emerging Trends 2011, IFOAM, Bonn, and FiBL, Frick. Available URL: (www.organic-world.net/yearbook-2011-key-results.html