Preview

Hegemonic Masculinity In Super Bowl Commercials

Good Essays
Open Document
Open Document
240 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hegemonic Masculinity In Super Bowl Commercials
Hegemonic masculinity is defined as the condition in which men are dominant and privileged, and this dominance and privilege is invisible. This means that men are in the dominant social position and women are in the subordinate social position. A good example of hegemonic masculinity would be found in Super Bowl Commercials. The article “Hegemonic Masculinity in Super Bowl Commercials” by David Mayeda analyzes the impact hegemonic masculinity has on society. According to Mayeda “football is a sport event, in which only men are allowed to participate, where violent collisions are celebrated, and where most of the audience is male. The article discusses how hegemonic masculinity was first developed by theorist Raewyn Connell. Connell used the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Unit 6 Discussion Questions
    • 503 Words
    • 3 Pages

    Unit 6 Discussion Questions

    1. Melton discusses society’s patriarchal tendencies in sport media; women are objectified, whites are upstanding members of society while blacks are troublesome, and heterosexuality is over‐emphasized. With the continual growth of technology and media’s role in sports, do you think this gives the non‐patriarch members of society (women,minorities, homosexuals, transgendered, bisexuals, low‐income) a chance to stake a bigger claim in sport media content? Please use references from the text.…

    • 503 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Radical Feminist Theoretical Analysis
    • 197 Words
    • 1 Page

    Radical Feminist Theoretical Analysis

    Within the parameters of this essay, I will explore the extent of the patriarchal society’s ability to apply hegemony in advertisements, shaping women’s subjectivities in order to reassert male dominance and female subordination. Radical feminist theory defines patriarchy as “a system of structures, institutions and ideology created by men in order to sustain and recreate male power and female subordination, ” located within a system of knowledge and language which constructs both masculinity and femininity in support of the establish power imbalance (Rowland & Klein, 1996, p.15-16). Through the application of the radical feminist theory, I argue that the hyper sexualized, unattainable and sexist beauty standards imposed on women by the patriarchy…

    • 197 Words
    • 1 Page
    Good Essays
    Read More
  • Good Essays

    Informative Essay: Issues In Super Bowl Advertising
    • 635 Words
    • 3 Pages

    Informative Essay: Issues In Super Bowl Advertising

    The super bowl is the most anticipated event of the year as it relates to advertising. There will be millions of viewers watching the NFL showdown this weekend as the Denver Broncos and Seattle Seahawks go head to head for the championship. In addition to the actual game companies get a chance to further market their brands and introduce new products to a massive audience. This year several new companies like Jaguar, Nestle, Intuit etc. will make their super bowl debuts in efforts to increase the interest of consumers and to escalate their overall sales. Logically speaking you would think that any company who gets their commercial aired during the game would earn a tremendous amount of supporters, but is this…

    • 635 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Masculinity In Michael Kimmel's Angry White Men
    • 866 Words
    • 4 Pages

    Masculinity In Michael Kimmel's Angry White Men

    Though not every sporting event is televised, the ones that are tend to be violent, male sports. One example of a popular, televised sport in America is men’s hockey. Not only is the sport violent in itself, but physical altercations are also allowed and even encouraged. American football also results in violence that can cause serious injury. For example, in 2012 there were 261 reported concussions in the NFL (Garriott, 2014). Research shows that there is a link between masculinity and sports due to the fact that men’s sports not only involve power and privilege, but also display aggression, anger, and domination (Omar, 2011). Fans not only praise the sports, but they also praise the players. Participants of these sports are being idolized for their violence and aggression. This results with having those who are exposed to these sports will then tend to believe that displaying these actions is considered masculine. Therefore, boys and young men who are striving to be “masculine” will then mimic these behaviors in hopes of fulfilling the ideal masculine role that is set by American…

    • 866 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    HIA week 4
    • 587 Words
    • 3 Pages

    HIA week 4

    Hofstede's Masculinity dimension focuses on the degree to which a culture reinforces traditional male values and gender, such as achievement, control, power, money, recognition, challenges, assertiveness, aggressiveness, dominance, competitiveness, ambition, the accumulation of money and wealth, independence, and physical strength. The masculine orientation is to achievement outside the home. Masculinity is a measure of the competitiveness. Its central value is "Win at any costs." In masculine cultures, males dominate a significant portion of the country's society and power structure.…

    • 587 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Hrdv 5710 Change Model
    • 2452 Words
    • 10 Pages

    Hrdv 5710 Change Model

    Dominant masculinity- is a gender identity that allows those men who abide by its behavior to have a greater access to power and wealth. In the US, it is defined by the ability to excel at competition and risk, be self-assured, withhold emotions, possess physical strength have control over situations, be the breadwinners of families, and not act feminine or be…

    • 2452 Words
    • 10 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Hegemonic Masculinity Analysis
    • 1536 Words
    • 7 Pages

    Hegemonic Masculinity Analysis

    Exploring the construction of hegemonic masculinity, we go through a contradicting state of the definition of manhood. Although contradictions appear, it is socially adapted and able to reside without conflict. Take manhood as this, “We think of manhood as a transcendent tangible property that each man must manifest in the world” (Kimmel, 1994). Meaning that manhood is merely an idea which is drilled into a man’s head by society, “Gender, we said, was an achieved status” (West and Zimmerman, 2015) in other terms, manhood is a socially agreed upon idealization of how men should act or who they should be. In West and Zimmerman’s “Doing Gender”, Hegemonic masculinity is accomplished by the unavoidable categories of sex and gender and ways we act upon them; collaborating together in a socially constructed standard of how to be.…

    • 1536 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Glbt Women Research Paper
    • 908 Words
    • 4 Pages

    Glbt Women Research Paper

    • What are some examples of concepts or constructions of masculinity and femininity that you see in society and in media?…

    • 908 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Diversity Organization Worksheet
    • 295 Words
    • 2 Pages

    Diversity Organization Worksheet

    What are some examples of concepts or constructions of masculinity and femininity that you see in society and in media?…

    • 295 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Diversity Organizations Worksheet And P
    • 1088 Words
    • 4 Pages

    Diversity Organizations Worksheet And P

    What are some examples of concepts or constructions of masculinity and femininity that you see in society and in media?…

    • 1088 Words
    • 4 Pages
    Better Essays
    Read More
  • Best Essays

    Masculinity in the Bible
    • 1683 Words
    • 5 Pages

    Masculinity in the Bible

    Hegemonic masculinity propagates through the institutions and power structures of society becoming entrenched in the social structure and reproduced, even if it is not an accurate model of how most men live.2…

    • 1683 Words
    • 5 Pages
    Best Essays
    Read More
  • Good Essays

    Intimate Partner Violence
    • 1099 Words
    • 3 Pages

    Intimate Partner Violence

    Financial success and sexual prowess determines man masculinity. Society views men that has a lot of money, can provide for his family successfully, and has a lot of sex partners as masculine. If a man lacks these particular factors, he would think his masculinity is being threatened. The ideal man is represented through television, where African American men are portrayed to be tough, strong and a “player” and athletes such as Wilt Chamberlain who is looked at as masculine all because he has money and more importantly, he slept with almost 20,000 different women. Therefore, the young men and women who watches television and…

    • 1099 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Diversity Project
    • 1180 Words
    • 4 Pages

    Diversity Project

    What are some examples of concepts or constructions of masculinity and femininity that you see in society and in media?…

    • 1180 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    American Football Sociology
    • 750 Words
    • 3 Pages

    American Football Sociology

    It was very interesting. In the article it states that in 1989, a group of women who were married to football coaches met at the American Football Coaches Association convention in Nashville, Tennessee (Tucker, 2001) and decided to form a support group. Evidently, they were feeling a little let out of the loop. For many men, football allows for violence and male bonding (Nelson, 1994), however, for women, football often means competing for men’s attention, or worrying about boyfriends, husbands or sons on the field. Within this article it also talks about how the spheres changed because men were known to leave the home and go outside to work and women stayed inside and were domesticated. Football is for men and it classifies them as performers and heroes, however women are classified as watchers and admirers. This article overall is showing the differences in men and women in regards to football. There were a lot of different opinions by different people who had heard about the organization of the American Football Coaches’ Wives Association. How this group puts together recipe books and visits the sick children in the hospital was a great asset to the group but they still don’t get the recognition that the football players get. This was a very tougher paper for me to write due to the fact that even though I like football, I have never looked at it in any other way than occasional entertainment. I am not…

    • 750 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Battling for Supremacy: the Retrosexual vs the Metrosexual
    • 2883 Words
    • 12 Pages

    Battling for Supremacy: the Retrosexual vs the Metrosexual

    One theory that has been used to account for the construction of identity is the conception of Binary Opposition. Frequently, when the notion of binary opposition is considered, the use of ‘Other’ is manifest. “Otherness is a fundamental category of human thought... it became to contrast “Good and Evil, right and left, God and Lucifer” (de Beauvoir, 1949; 17). The ‘Other’, therefore, is utilized to provide empowerment to particular ‘dominant’ identities or cultures by simultaneously subordinating its opponent. The battle for supremacy begins as the growth in postmodernity brings about a new metrosexual man who fights for domination, alongside the back-lashing traditional retrosexual man fighting to keep its superiority. The growth in consumer society that dominates popular culture continues to develop and maintain the metrosexual consumerist. The rebellious retrosexual demands power, in which producers come to the rescue with a back-lash to the metrosexual values, enforcing more consumerism for retrosexual men to ‘prove’ and maintain their ‘bloke-ish’ ways. In order to do this, this chapter will present an analysis from the data collected alongside the contextual analysis, which should demonstrate a significant polarity between the two masculinities. Correspondingly, the data analysis will cover the way in which hegemonic masculinity is exemplified through the advertisements, and the effects this has on young men. The research will focus on the idea of binary opposition and how this contributes to the understanding of metrosexual and retrosexual masculinities, which ultimately follows up from the research examined in the first section on male dominance.…

    • 2883 Words
    • 12 Pages
    Powerful Essays
    Read More

Related Topics