Heinz
Marketing Planning
Nestle UK
Table of Contents 1.0 Executive Summary 3 2.0 Mission Statement 4 3.0 Financial Summary 4 4.0 PEST analysis 5 5.0 Competitor Analysis 6 6.0 Market Summery 6 6.1 Market Growth Rate 7 6.2 Retail sales of coffee in UK market 9 6.3 Total coffee Sales in UK 9 6.4 Instant Coffee brand Leader in UK 10 6.5Market Segmentation 10 6.6Target Market 11 6.7Market Positioning 12 7.0 SWOT analysis of Nestle 12 8.0 Marketing Objective 14 9.0 Marketing Strategies 14 9.1 Product 14 9.2 Price 15 9.3 Place 15 9.4Promotion 15 10.0 Financial Analysis and Forecast 16 11.0 Conclusion 17 References 18
1.0 Executive Summary
Nestle UK is the subsidiary company of Nestle SA, the world’s topmost and leading Health and wellness company, and fastest growing nutrition based company. Nestle is the major and leading player in the fastest growing UK food industry. Nestle provide employment to around 7000 employees spread over the 19 sites. It was estimated that more than 95% of households of UK consumes product made under the umbrella of Nestle. Every year more than 2 billion Nestle product sold in the market of UK every year by Nestle. Nestlé’s UK division is one of the leading exporters in more than 50 countries across the world which effectively comes to be £260m worth of export in terms of product. (Annual Report, 2011)
NESCAFE is one of the leading and most popular brand under the umbrella of Nestle, it facilitates good flavor, provide natural goodness with convenience. This is one of the successful brands of Nestle and built with carefully pocked coffee beans which provide different aromas and deliver unique experience to the consumer.
By launching new product like NESCAFE green and by the help of innovation in the existing product like NESCAFE Dolce Gusto, company can improve its market share and it helps in maintaining the leadership in the market. Here we are presenting marketing plan to capture these
Nestle UK
Table of Contents 1.0 Executive Summary 3 2.0 Mission Statement 4 3.0 Financial Summary 4 4.0 PEST analysis 5 5.0 Competitor Analysis 6 6.0 Market Summery 6 6.1 Market Growth Rate 7 6.2 Retail sales of coffee in UK market 9 6.3 Total coffee Sales in UK 9 6.4 Instant Coffee brand Leader in UK 10 6.5Market Segmentation 10 6.6Target Market 11 6.7Market Positioning 12 7.0 SWOT analysis of Nestle 12 8.0 Marketing Objective 14 9.0 Marketing Strategies 14 9.1 Product 14 9.2 Price 15 9.3 Place 15 9.4Promotion 15 10.0 Financial Analysis and Forecast 16 11.0 Conclusion 17 References 18
1.0 Executive Summary
Nestle UK is the subsidiary company of Nestle SA, the world’s topmost and leading Health and wellness company, and fastest growing nutrition based company. Nestle is the major and leading player in the fastest growing UK food industry. Nestle provide employment to around 7000 employees spread over the 19 sites. It was estimated that more than 95% of households of UK consumes product made under the umbrella of Nestle. Every year more than 2 billion Nestle product sold in the market of UK every year by Nestle. Nestlé’s UK division is one of the leading exporters in more than 50 countries across the world which effectively comes to be £260m worth of export in terms of product. (Annual Report, 2011)
NESCAFE is one of the leading and most popular brand under the umbrella of Nestle, it facilitates good flavor, provide natural goodness with convenience. This is one of the successful brands of Nestle and built with carefully pocked coffee beans which provide different aromas and deliver unique experience to the consumer.
By launching new product like NESCAFE green and by the help of innovation in the existing product like NESCAFE Dolce Gusto, company can improve its market share and it helps in maintaining the leadership in the market. Here we are presenting marketing plan to capture these
References: * Blair, W. (2010), “Starbucks Corporation Raising Estimates o Record Fiscal”. * Gould, S. (2010), “ Starbucks VIA ready brew global Expansion Begins with UK and Japan”, Retrieved from star bucks News room * Annual Report, (2011), “ The world Leading Nutrition Health and wellness Company”, Nestle SA, Switzerland * Annual Report, (2010), “The world Leading Nutrition Health and wellness Company”, Nestle SA, Switzerland * Starbucks, (2010), “Starbuck Analysis- Integrated company analysis”, Starbuck Coffee * Nestle group, (2011), “Consolidated Financial Statement of the Nestle Group 2011” * UK coffee, (2010), Mintel report, Available at < http://oxygen.mintel.com/sinatra/oxygen/display/id=479838> [Accessed on 16th April 2012] * UK coffee, (2011), Mintel report, Available at