Heinz Ketchup Essay
Heinz Ketchup
"To do a common thing uncommonly well brings success." -Founder Henry John Heinz
Tiffany Ling-Vannerus
Abstract
In this report, I will first briefly discuss the history of the well-known brand “Heinz Ketchup”, its early days and the reasons why they’re still the number one keptchup in the industry, along with some fond memories. I did not touch the remark of their competitors seeing as the competitiors I’m familiar with all exsist in Sweden and not in Belgium, but I did include some remarks about its marketing techniques. Last but not least, I will discuss the future for Heinz Ketchup. I have based myself on several websites, most from Heinz itself but also a lot of my own knowledge from which I collected opinions, and some search engines for the pictures (without the pictures, the text is about 6 pages long and comfortably spaced for reading, but I believe that the pictures add to its aesthetics).
Enjoy the read!
Introduction – A Heinz ketchup timeline In 1869, a man named Henry Heinz, packaged freshly-grated horseradish in a clear glass bottle. This was one of the many innovations that Heinz created. The innovation was not the fantastic packaged horseradish but the fact it was in a clear bottle to the …show more content…
They explain that there are no genetic-modification techniques that are used to grow the Heinz tomatoes. Their partners at HeinzSeed use only traditional breeding techniques, obviously. To continue this, today we also care a lot about the environment. So of course all the research has resulted in tomatoes that are good for the environment. Heinz tomato varieties are high-yield, which means they can produce more with the same or less water and fertilizer. They have also been able to improve disease resistance so the growers can reduce their use of pesticides. My question is then, what did they use to improve disease
"To do a common thing uncommonly well brings success." -Founder Henry John Heinz
Tiffany Ling-Vannerus
Abstract
In this report, I will first briefly discuss the history of the well-known brand “Heinz Ketchup”, its early days and the reasons why they’re still the number one keptchup in the industry, along with some fond memories. I did not touch the remark of their competitors seeing as the competitiors I’m familiar with all exsist in Sweden and not in Belgium, but I did include some remarks about its marketing techniques. Last but not least, I will discuss the future for Heinz Ketchup. I have based myself on several websites, most from Heinz itself but also a lot of my own knowledge from which I collected opinions, and some search engines for the pictures (without the pictures, the text is about 6 pages long and comfortably spaced for reading, but I believe that the pictures add to its aesthetics).
Enjoy the read!
Introduction – A Heinz ketchup timeline In 1869, a man named Henry Heinz, packaged freshly-grated horseradish in a clear glass bottle. This was one of the many innovations that Heinz created. The innovation was not the fantastic packaged horseradish but the fact it was in a clear bottle to the …show more content…
They explain that there are no genetic-modification techniques that are used to grow the Heinz tomatoes. Their partners at HeinzSeed use only traditional breeding techniques, obviously. To continue this, today we also care a lot about the environment. So of course all the research has resulted in tomatoes that are good for the environment. Heinz tomato varieties are high-yield, which means they can produce more with the same or less water and fertilizer. They have also been able to improve disease resistance so the growers can reduce their use of pesticides. My question is then, what did they use to improve disease