Hello Kitty
Table of Contents
INTRODUCTION 2
COMPETITIVE ANALYSIS PART A 3
TARGET MARKET 4
SWOT ANALYSIS 5
Strength 5
Weakness 6
Opportunities 6
Threat 6
Brand merchandising strategies of hello kitty 7
Reference 11
INTRODUCTION
Hello kitty is a cartoon character of a small cat that looks kind and cute, with a button nose, two black dot-yes, six whiskers and a ribbon or flower in her hair. Hello kitty has no mouth and this represents a major source of emotional association for buyers and buyers can project many different feelings onto the little cat. Owners and their cat can be happy, sad, thoughtful or any other feeling the user wish to feel.
Hello Kitty was firstly introduced in japan in 1974 and was brought to the united state in 1976. Hello kitty is a segment of Japanese popular culture and hello kitty is a Japanese bobtail cat also knows as kitty white. Currently hello kitty is 39 years of age, at the age of 36 sanrio has introduce hello kitty in to a global market, hello kitty trademark is worth over 5 billion annually.
Competitive analysis Part A
Barbie doll is a fictional character, born on March 1959. First introduced as the original fashion model, Barbie doll has since had more than 130 careers, represented more than 40 different nationalities and collaborated with more than 75 different fashion designers. Through out the years, the Barbie brand has evolved with girls, extending into entertainment, online and has 45 different consumer products categories. Barbie has TV commercials, cartoons and celebrity gossip magazine . Barbie dolls is a very successful brand allover the world but most especially in America it is number one brand when it comes to Barbie dolls.
The difference between Barbie doll and Hello Kitty is the fact that Barbie doll has more popular and better options and more customer base, when it comes to young teenage girls. Barbie doll let kids
INTRODUCTION 2
COMPETITIVE ANALYSIS PART A 3
TARGET MARKET 4
SWOT ANALYSIS 5
Strength 5
Weakness 6
Opportunities 6
Threat 6
Brand merchandising strategies of hello kitty 7
Reference 11
INTRODUCTION
Hello kitty is a cartoon character of a small cat that looks kind and cute, with a button nose, two black dot-yes, six whiskers and a ribbon or flower in her hair. Hello kitty has no mouth and this represents a major source of emotional association for buyers and buyers can project many different feelings onto the little cat. Owners and their cat can be happy, sad, thoughtful or any other feeling the user wish to feel.
Hello Kitty was firstly introduced in japan in 1974 and was brought to the united state in 1976. Hello kitty is a segment of Japanese popular culture and hello kitty is a Japanese bobtail cat also knows as kitty white. Currently hello kitty is 39 years of age, at the age of 36 sanrio has introduce hello kitty in to a global market, hello kitty trademark is worth over 5 billion annually.
Competitive analysis Part A
Barbie doll is a fictional character, born on March 1959. First introduced as the original fashion model, Barbie doll has since had more than 130 careers, represented more than 40 different nationalities and collaborated with more than 75 different fashion designers. Through out the years, the Barbie brand has evolved with girls, extending into entertainment, online and has 45 different consumer products categories. Barbie has TV commercials, cartoons and celebrity gossip magazine . Barbie dolls is a very successful brand allover the world but most especially in America it is number one brand when it comes to Barbie dolls.
The difference between Barbie doll and Hello Kitty is the fact that Barbie doll has more popular and better options and more customer base, when it comes to young teenage girls. Barbie doll let kids