Hero Honda
Introduction
Hero Honda was established in 1984 in India as a joint venture between an Indian Company HERO GROUP and a Japanese Company HONDA MOTOR. For many years after the establishment, Hero Honda enjoyed sole motorcycle producer in India as it has got the first mover advantages. Later various other Indian brands entered the market with the name like Bajaj, TVS and Mahindra. Other foreign companies like Suzuki and Yamaha also entered market after visioning the growth potentiality of the market. But Hero Honda has still been able to retain the no. 1 position in India. In case of Nepal there is intense competition between Hero Honda and Bajaj. Similar to the case of India, Hero Honda in Nepal has always been considered as the most trusted bike in the country that is backed up by the partnership with a world class Japanese company Honda. In Nepal, Hero Honda and Honda has the highest resale value than bikes of any other company.
Hero Honda has a wide range of motorcycles available in Nepal. The wide range of Brand Portfolio is designed in such a way that it will target a wide range of customers and stay one step ahead of the competitors. There are 12 different products available under the brand Hero Honda in Nepal. Name of the motorcycle along with its current price in Nepal are listed as follows:
S.N. | Name | Amount |
1. | Hero Honda Karizma ZMR | Rs. 286,900 |
2. | Hero Honda Karizma R | Rs. 236,900 |
3. | Hero Honda CBZ Xtreme | Rs. 186,900 |
4. | Hero Honda Hunk | Rs. 190,900 |
5. | Hero Honda Pleasure | Rs. 137,900 |
6. | Hero Honda Splendor Plus | Rs. 135,900 |
7. | Hero Honda Glamour | Rs. 170,900 |
8. | Hero Honda Super Splendor | Rs. 151,900 |
9. | Hero Honda passion PRO | Rs. 142,900 |
10. | Hero Honda Splendor NXG | Rs. 139,900 |
11. | Hero Honda CD-Delux | Rs. 123,900 |
12. | Hero Honda Achiever DSS | Rs. 174,900 |
Source: www.pricenepal.com
Brand Awareness
The fact that the brand is known to all in the Indian market and
Hero Honda was established in 1984 in India as a joint venture between an Indian Company HERO GROUP and a Japanese Company HONDA MOTOR. For many years after the establishment, Hero Honda enjoyed sole motorcycle producer in India as it has got the first mover advantages. Later various other Indian brands entered the market with the name like Bajaj, TVS and Mahindra. Other foreign companies like Suzuki and Yamaha also entered market after visioning the growth potentiality of the market. But Hero Honda has still been able to retain the no. 1 position in India. In case of Nepal there is intense competition between Hero Honda and Bajaj. Similar to the case of India, Hero Honda in Nepal has always been considered as the most trusted bike in the country that is backed up by the partnership with a world class Japanese company Honda. In Nepal, Hero Honda and Honda has the highest resale value than bikes of any other company.
Hero Honda has a wide range of motorcycles available in Nepal. The wide range of Brand Portfolio is designed in such a way that it will target a wide range of customers and stay one step ahead of the competitors. There are 12 different products available under the brand Hero Honda in Nepal. Name of the motorcycle along with its current price in Nepal are listed as follows:
S.N. | Name | Amount |
1. | Hero Honda Karizma ZMR | Rs. 286,900 |
2. | Hero Honda Karizma R | Rs. 236,900 |
3. | Hero Honda CBZ Xtreme | Rs. 186,900 |
4. | Hero Honda Hunk | Rs. 190,900 |
5. | Hero Honda Pleasure | Rs. 137,900 |
6. | Hero Honda Splendor Plus | Rs. 135,900 |
7. | Hero Honda Glamour | Rs. 170,900 |
8. | Hero Honda Super Splendor | Rs. 151,900 |
9. | Hero Honda passion PRO | Rs. 142,900 |
10. | Hero Honda Splendor NXG | Rs. 139,900 |
11. | Hero Honda CD-Delux | Rs. 123,900 |
12. | Hero Honda Achiever DSS | Rs. 174,900 |
Source: www.pricenepal.com
Brand Awareness
The fact that the brand is known to all in the Indian market and
Citations: Brand Audit. Anti Essays. Retrieved April 4, 2011, from the World Wide Web: http://www.antiessays.com/free-essays/73164.html Related Essays