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Hero Moto Corp

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Hero Moto Corp
QUESTIONNAIRE REGARDING CUSTOMER SATISFACTION SURVEY BETWEEN HERO MOTOCORP AND HONDA

NAME:-
AGE:- 18-25 35-45 25-35 45 & above
OCCUPATION:-
BUSINESSMAN EMPLOYEE
STUDENT OTHERS
Q1. In Which Family Income Group Do You Fall? 100000-200000 200000-300000 300000-400000 Above 400000
Q2.HOW WOULD YOU RATE THE BREAKUP OF THE HERO-HONDA JOINT VENTURE?
GOOD BAD
Q3. Which OF THE FOLLOWING TWO WHEELER BRAND DO YOU PREFER THE MOST?
HERO MOTOCORP. HONDA
Q4.WHICH FACTOR WILL INFLUENCE THE MOST IF YOU ARE GOING TO PURCHASE A TWO WHEELER OF HERO BRAND?(RANK : 1 TO 6)
PRICE
MAINTENANCE
STYLE
DURABILITY
EASY DRIVING
AVAILABILITY OF SPARE PARTS
Q5.HOW WOULD YOU RATE THE FOLLOWING FACTORS OF HERO TWO WHEELER IN COMPARISON OF HONDA?
(POINT OUT OF 100)
MILEAGE
PICK-UP
RESALE VALUE
DISCOUNT OFFERS AND SCHEMES
BRAND REPUTATION
AFTER SALES SERVICE
Q6.HOW WOULD YOU RATE THE FOLLOWING ATTRIBUTES OF HERO MOTOCORP SHOWROOM?(POINTS OUT OF 10)
SERVICE
KNOWLEDGE OF SALESMAN
INFRASTRUCTURE
AVAILABILITY OF SHOWROOM
Q7.HOW WOULD YOU RATE THE COMPLAINT RECOGNITION OF HERO MOTOCORP.?
-5 -4 -3 -2 -1 GOOD +1 +2 +3 +4 +5
Q8.WHAT IS YOUR PERCEPTION REGARDING THE SALES PROCESS OF HERO MOTOCORP.?
-5 -4 -3 -2 -1 GOOD +1 +2 +3 +4 +5
Q9.DOES THE ADVERTISING AND PROMOTIONAL ACTIVITIES OF HERO MOTOCORP AFFECT YOUR DECISION?
YES NO

Q10.WHICH PROMOTIONAL SCHEMES OF HERO MOTOCORP AFFECT YOUR DECISION OF BUYING A TWO WHEELER?
0% FINANCE
LUCKY COUPON SCHEME
FREE GIFT SCHEME
SPECIAL FESTIVAL OFFERS
FREE INSURANCE
NONE OF THESE
Q11. IF SOME NEW TWO WHEELERs COME IN THE MARKET WITH NEW FEATURES,WOULD YOU LIKE TO CHANGE YOUR BRAND?
YES NO
Q.12 SHOULD HERO BRAND GO FOR INNOVATION IN CONTEXT TO DEVELOPMENT OF NEW BIKE?
YES NO
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