Hersey Marketing Strategy
Products/promotion from 2008 to 2012
Products and Services
In 2008
• In June Hershey introduce a special edition of the Dark Knight Reese and Kit Kat Fly into stores to celebrate the new Batman movie
• In July Hershey merge Dark chocolate to vascular health benefits
• In September Hershey changes to pink in honor of the breast cancer awareness month
• In October offer some special for the holiday (Holiday Happiness)
• In November Hershey’s Kisses brought the sweetness for the holiday season with recipes for each taste.
• In December had new gift ideas
Products and Services
In 2009
• Hershey has special collection for Easter in spring 2009
• Reese has this promotion call “Loves You Back” it was a way to give consumers abate at the gas station and at the grocery cashier.
• A breast cancer awareness month was organized by the Hershey Company which consisted of a “220-miles charity bike ride and limited-edition pink packaging.”
• During Halloween Hershey made special packages for the occasion with some fearful pleasant- taste
• The company introduce a new product called “Bliss white chocolate”
Products and Services
2010
• Hershey has a special packaging for Easter
• NHL and Hershey merge together for three years partnership
• Hershey being the American’s favorite candy ask people who like candy to sign an online petition to proclaim May 18 “I Love Reese’s Day”
• In August Hershey celebrate summer fun joint by National S’mores day
• In Summer Hershey continue its longstanding commitment to young people fitness at 33rd annual Hershey’s Track and Field Games North American Final Meet
• Hershey center for health and nutrition took the cost of registered dietitian visits for consumers with the collaboration of the American Dietetic Association Unveil National
• In 2010 Hershey used the packaging on the candy for the Spooky season
• Hershey continue with its Bliss Chocolate for the breast cancer awareness month with 220-miles charity Bike
Products and Services
In 2008
• In June Hershey introduce a special edition of the Dark Knight Reese and Kit Kat Fly into stores to celebrate the new Batman movie
• In July Hershey merge Dark chocolate to vascular health benefits
• In September Hershey changes to pink in honor of the breast cancer awareness month
• In October offer some special for the holiday (Holiday Happiness)
• In November Hershey’s Kisses brought the sweetness for the holiday season with recipes for each taste.
• In December had new gift ideas
Products and Services
In 2009
• Hershey has special collection for Easter in spring 2009
• Reese has this promotion call “Loves You Back” it was a way to give consumers abate at the gas station and at the grocery cashier.
• A breast cancer awareness month was organized by the Hershey Company which consisted of a “220-miles charity bike ride and limited-edition pink packaging.”
• During Halloween Hershey made special packages for the occasion with some fearful pleasant- taste
• The company introduce a new product called “Bliss white chocolate”
Products and Services
2010
• Hershey has a special packaging for Easter
• NHL and Hershey merge together for three years partnership
• Hershey being the American’s favorite candy ask people who like candy to sign an online petition to proclaim May 18 “I Love Reese’s Day”
• In August Hershey celebrate summer fun joint by National S’mores day
• In Summer Hershey continue its longstanding commitment to young people fitness at 33rd annual Hershey’s Track and Field Games North American Final Meet
• Hershey center for health and nutrition took the cost of registered dietitian visits for consumers with the collaboration of the American Dietetic Association Unveil National
• In 2010 Hershey used the packaging on the candy for the Spooky season
• Hershey continue with its Bliss Chocolate for the breast cancer awareness month with 220-miles charity Bike
References: http://adage.com/article/news/hershey-accelerates-ad-spending-surge/237971 http://www.4-traders.com/THE-HERSHEY-COMPANY-12988/news/The-Hershey-Company-Hershey-Raises-Long-Term-EPS-Growth-Target-14385287/ http://www.dailyfinance.com/2012/02/10/hersheys-is-still-sweet-to-investors/ http://www.thehersheycompany.com/newsroom/historical-press-releases.aspx http://adage.com/article/news/hershey-accelerates-ad-spending-surge/237971/