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Hewlett-Packard – the New Way?

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Hewlett-Packard – the New Way?
Having been cited in business and management literature as being ‘visionary’, ‘exemplar’, ‘innovative’ and ‘cutting edge’, Hewlett-Packard has long been recognized as possessing a successful organizational culture. However, what the founders could not account for was the changing global economic climate and the ever-present need to adapt their original business model to ensure the company relevance as a leader in the technology sector. As the long-established cultures within Hewlett-Packard were being challenged and new management ideas and personalities were introduced, many employee-related difficulties were observed. The conflict appeared to reach its climax with the presence of CEO, Carly Fiorina at the helm.
In order to better understand the impact Fiorina had on the ingrained corporate culture of HP, the primary focus of the investigation should be directed at cross-examining the ‘HP Way’ in light of the abrupt changes imposed during Fiorina’s reign. Moreover, to better conceptualize the root of conflict, a closer analysis of the principals associated with each organizational culture - including the personality traits of those formulating those corporate value structures and a review of the present economic climate - is necessary. Only with a better appreciation of the relevant organization culture and the importance of fostering encouragement and autonomy, can HP rematerialize itself as the exemplar corporate climate.
It has been suggested that the historical success of HP was in large part due to the well executed promotion of its corporate culture coined, ‘The HP Way’ by the company founders Bill Hewlett and Dave Packard. The values associated with HP’s brand of corporate culture became institutionalized in a way that bonded all levels of employees together to make them feel part of the organizational experience (see appendix 1 and 2).
The original company culture was based on a mandate of supporting individualism in an otherwise collectivist



Bibliography: Amabile, T., Conti, R., Coon, H., Lazenby, J. and Herron, M. (1996). Assessing The Work Environment For Creativity, Academy of Management, 39, 1154-1184 Burrows, P. (2003). Backfire: Carly Fiorina’s High Stakes Battle for the Soul of Hewlett Packard. New Jersey: John Wiley & Sons. Conger, J. A., & R. N. Kanungo (Eds) (1998). Charismatic Leadership in Organizations. Thousand Oaks, CA: Sage Publications. Goffee, R. & Jones, G. (1998). The Character of the Corporation, New York: HarperBusiness Lao Tsu (trans) Feng, G. & English, J. (1984) Tao Te Ching. London: Wildwood House. Perkins-Rodriguez, S. (2002) What is Really Driving Performance?: The Impact of Enabling Creativity and Innovation With the Organization. New York University Stern School of Business Straker, H., Economic Oscillations and Cultural Dynamics: How Did Carly Fiorina Affect the HP Way? Dissertation, September 2006, Reading University Business School Yukl, G. (1989). Leadership in Organizations. New Jersey: Prentice Hall Inc.

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