Preview

Hi Its Not of Any Use

Best Essays
Open Document
Open Document
8611 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hi Its Not of Any Use
Marketing Intelligence & Planning
Emerald Article: B2B e-marketplace: an e-marketing framework for B2B commerce Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston, Vincent Lui

Article information:
To cite this document: Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston, Vincent Lui, (2010),"B2B e-marketplace: an e-marketing framework for B2B commerce", Marketing Intelligence & Planning, Vol. 28 Iss: 3 pp. 310 - 329 Permanent link to this document: http://dx.doi.org/10.1108/02634501011041444 Downloaded on: 21-11-2012 References: This document contains references to 52 other documents Citations: This document has been cited by 1 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 4970 times since 2010. *

Users who downloaded this Article also downloaded: *
Roger Darby, James Jones, Ghada Al Madani, (2003),"E-commerce marketing: fad or fiction? Management competency in mastering emerging technology. An international case analysis in the UAE", Logistics Information Management, Vol. 16 Iss: 2 pp. 106 - 113 http://dx.doi.org/10.1108/09576050310467241 Audrey Gilmore, Damian Gallagher, Scott Henry, (2007),"E-marketing and SMEs: operational lessons for the future", European Business Review, Vol. 19 Iss: 3 pp. 234 - 247 http://dx.doi.org/10.1108/09555340710746482 Jagdish N. Sheth, Arun Sharma, (2005),"International e-marketing: opportunities and issues", International Marketing Review, Vol. 22 Iss: 6 pp. 611 - 622 http://dx.doi.org/10.1108/02651330510630249

Access to this document was granted through an Emerald subscription provided by NATIONAL INSTITUTE OF TRAINING & INDUSTRIAL For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald


Citations: Millions Source: Internet World Stats (2008) Figure 2. The e-marketing strategy in the context of other plan E-business strategy Source: Chaffey (2004) Implementation Source: Adapted from Gloor (2000) Figure 3
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Qrt2 Task 2
    • 2350 Words
    • 10 Pages

    Qrt2 Task 2

    References: Belew, S., & Elad, J. (2009). Retail to E-Tail Starting an Online Business All-in-One Desk Reference for Dummies, 2nd Edition. John Wiley & Sons 2009. Competitive Marketing Strategies: Analyzing Competitors. (n.d.). Eley, B., & Tilley, S. (2009). Online Marketing Inside Out. SitePoint. Genius, S. (2013, May 30). SEO Tools. Retrieved from seobesttools.com: http://www.seobesttools.com/what-is-seo/ Lancaster, G., & Reynolds, P. (2005). Management of Marketing. Taylor and Francis. MarketingFind. (2013, May). Opportunities in Online International Marketing. Retrieved from marketingfind.com: http://www.marketingfind.com/articles/opportunities_in_online_international_marketing. html Rouse, M. (2013, May 30). CRM (Customer Relationship Management). Retrieved from searchcrm.techtarget.com: http://searchcrm.techtarget.com/definition/CRM Stokes, R., & Quirk, M. o. (2013). eMarketing: The Essential Guide to Online Marketing, v. 1.0. Flat World Knowledge, Inc.…

    • 2350 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Baderman Island Technology Solutions Paper
    • 1483 Words
    • 6 Pages

    Baderman Island Technology Solutions Paper

    “E-commerce applications that focus on the consumer share an important goal: to attract potential buyers, transact goods and services, and build customer loyalty through individual courteous treatment and engaging community features” (O’Brien, 2003, p. 234). For Baderman Island, the use of enterprise-wide programs that enhance their B2C e-commerce applications will define the company’s competitive advantage and elevate…

    • 1483 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    It/205 Week 5 Checkpoint
    • 593 Words
    • 3 Pages

    It/205 Week 5 Checkpoint

    As stated in our text, there are various categories of e-commerce and these types are, Business -to-consumer, which is the electronic commerce involving retailing products and services to individual shoppers. BarnesandNoble.com, which sells books, software, and music to individual consumers, is an example of B2C e-commerce. Another category would be Business-to-business, which is the electronic commerce involving the sales of goods and services among businesses. ChemConnect’s Web site for buying and selling chemicals and plastics is an example of B2B e-commerce. The next category on the list is Consumer-to-consumer, which is the electronic commerce involving consumers selling directly to consumers. For example, eBay, the giant Web auction site, enables people to sell their goods to other consumers by auctioning their merchandise off to the highest bidder, or for a fixed price. Craigslist is the most widely used platform used by consumers to buy and sell directly from others. There are two more examples that are emerging as we speak and they are mobile smartphones and dedicated e-readers like the Kindle using cellular networks, and mobile smartphones and small tablet computers using Wi-Fi wireless networks. The use of handheld wireless devices for purchasing goods and services from any location has been defined as mobile commerce.…

    • 593 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Robert Rivers BUSI 620 Research Paper Electronic Commerce
    • 2336 Words
    • 7 Pages

    Robert Rivers BUSI 620 Research Paper Electronic Commerce

    Lee, H. G., Lee, S. C., & Pak, B. Y. (2003). Business value of b2b electronic commerce: The critical role of inter-firm collaboration. Electronic Commerce Research and Applications, 2(4), 350-361. doi:10.1016/S1567-4223(03)00003-6…

    • 2336 Words
    • 7 Pages
    Best Essays
    Read More
  • Powerful Essays

    Ecommerce Final Paper
    • 2532 Words
    • 11 Pages

    Ecommerce Final Paper

    Ecommerce or E-business has become a remarkable tool for marketing and selling goods and services over the World Wide Web and Internet. Merchants use the technology of ecommerce to perform business-to-business (B2B), business-to-customer (B2C), consumer-to-consumer (C2C), peer-to-peer (P2P) and m-commerce transactions, which digitally exchanges information between two parties. The Internet has become the most used electronic interface application in the World Wide Web. E-commerce technology permits commercial transaction to cross-cultural, regional, and national boundaries far more conveniently and cost-effectively… (Laudon & Tarver, 2013, p.16), this presents a huge advantage for companies who aspire to do business on a global platform. The World Wide Web allows a company to reach out to over 3 billion possible customers worldwide. However, there are some companies out there that may be able to increase their market share by implementing some or all of the business strategies we will discuss in this paper. I will attempt to provide examples of how, Mr. Friendly’s a mobile catering and food truck enterprise can implement the use of the Internet and World Wide Web to enhance and reinvent their business operations while establishing the company’s overall vision and strategy.…

    • 2532 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    12 New Rules of B2B Product Launch
    • 3922 Words
    • 16 Pages

    12 New Rules of B2B Product Launch

    Think of the expanding power of the internet. Consider the unique behavior of B2B buyers. Put them together for……

    • 3922 Words
    • 16 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Business-to-business and B2b E-marketplace
    • 821 Words
    • 4 Pages

    Business-to-business and B2b E-marketplace

    Volkwagen operates its own proprietary B2B e-marketplace in which its suppliers participate. What are the disadvantages to Volkswagen of not using a generic B2B e-marketplace with even more suppliers? What are the advantages to Volkswagen of developing and using its own proprietary B2B e-marketplace?…

    • 821 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Repairing customer trust- article review
    • 1486 Words
    • 6 Pages

    Repairing customer trust- article review

    2. Paul Korzeniowski. (2011). The shifting e-commerce marketplace. In Information Today, Inc. (ITI) PRIVACY/COOKIES POLICY. Retrieved from http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Shifting-e-Commerce-Marketplace-75991.aspx…

    • 1486 Words
    • 6 Pages
    Best Essays
    Read More
  • Good Essays

    IS 3445: Transforming To An E-Business Model
    • 8462 Words
    • 34 Pages

    IS 3445: Transforming To An E-Business Model

    In order to succeed in today’s highly competitive market more and more businesses regardless of their size or structure are looking for easier ways to communicate with the outside world; for that reason they are considering the incorporation of electronic commerce (e-commerce) into their business plans. Some of the ways that small businesses can benefit from e-commerce and internet trading is reduced advertising, promotion costs and at the same time they are able to increase the amount of consumer demographic information they collect as it is done easier and faster over the internet than with a traditional way of advertisement. We all know that well informed business is able to understand consumer purchasing patterns and make appropriate decisions in order to enhance customer-service and…

    • 8462 Words
    • 34 Pages
    Good Essays
    Read More
  • Best Essays

    Executive Summary of Amazon
    • 3297 Words
    • 14 Pages

    Executive Summary of Amazon

    11. Zorayda Ruth Adam. (2003). e-Commerce and e-Business. Available: http://www.apdip.net/publications/iespprimers/eprimer-ecom.pdf. Last accessed 29th Jan 2011.…

    • 3297 Words
    • 14 Pages
    Best Essays
    Read More
  • Better Essays

    Behaviors: Communication and Persuasive Message
    • 1415 Words
    • 6 Pages

    Behaviors: Communication and Persuasive Message

    Turban, E., King, D., & McKay, J., Marshall P., Lee, J., Vieland, D. (2008). Electronic Commerce: A Managerial Perspective (5th ed.). Upper Sadddle, NJ: Pearson Prentice…

    • 1415 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Integrated E-Marketing Plan: Developing an E-Marketing Plan for Competing in the Electronic Global Marketplace
    • 16085 Words
    • 65 Pages

    Integrated E-Marketing Plan: Developing an E-Marketing Plan for Competing in the Electronic Global Marketplace

    Powder Mountain resort has long been frequented by Utah locals and if they had it their way it would be kept a secret from everyone else. To their dismay it is slowly being recognized and people from all over are travelling to experience the deep powdery snow. It is located east of Eden, UT; it is an estimated 55 miles north of Salt Lake City and 19 miles northeast of Ogden. They have the most skiable terrain in the United States; with over 7,000 acres of lift and backcountry accessible runs. It is a privately owned business with a laid back attitude and family oriented values. They cater to beginners while keeping the proficient skiers and snowboarders happily entertained. Lessons are offered to those that are just…

    • 16085 Words
    • 65 Pages
    Powerful Essays
    Read More
  • Better Essays

    Relationship Driven
    • 995 Words
    • 4 Pages

    Relationship Driven

    Business-to-business (B2B) is a term used to describe transactions of goods or services between businesses as opposed to business-to-consumer (B2C) which describes activities of commercial organizations serving end customers with products and/or services. B2B and B2C marketing is different. There are profound differences that a business must remember when developing marketing activities.…

    • 995 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Living Outside The Box
    • 3703 Words
    • 15 Pages

    Living Outside The Box

    Bibliography: Aghion, P, Howitt. P, Peñalosa. C, G. (1998). Endogenous growth theory. The MIT Press, Massachusetts.…

    • 3703 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Better Essays

    Product, Price, Promotion & Placement
    • 1044 Words
    • 5 Pages

    Product, Price, Promotion & Placement

    In the 4 “P’s” product is the lead element because this is what we sell and what we need to put in front of our customers. Our best products are always those that are unique or have a special niche market that does not have as much or less competition in the market. We have a special patented coating for our popcorn that sets us apart and this will be our lead product. Packaging of our product is especially important with a food related product. We want to emphasize the uniqueness and we want it to show, so we will use a clear bag with an Old Fashioned label that will be very appealing and desirable, our popcorn will look good unopened sitting on someone’s counter or table at home or in the office.…

    • 1044 Words
    • 5 Pages
    Better Essays
    Read More

Related Topics