Hidesign Marketing Strategy
As a brand with tremendous recall, Hidesign had humble beginnings. With a strong product that instantly connected with the user, word-of-mouth communication took Hidesign to newer markets and newer customers. Its relevance to consumer needs, its ability to fit into their lifestyle and inspire them has been the biggest contributor. By taking lead and creating a strong identity for itself the brand has managed to motivate the customer to look beyond great design & quality and move towards an eco-friendly lifestyle.
Hidesign's marketing message remains focused and the method of reaching out is constantly being refined. Hidesign has increased its online presence with its website and social networking sites like Facebook and twitter. With stories …show more content…
When Hidesign built its custom designed factory, it fired its own bricks from the local earth found in that area. The ample green area, ponds and water fall make it a safe and healthy work setting. All waste water at the factory goes through filtration and is reused. All waste material is separated and reused or sold for reuse. Ecology is an ongoing search for better healthier ways to live and work. It comes out of believing in it and making it a core value. Also, Hidesign has stopped the use of plastic bags in India and uses only cloth bags now.
At Hidesign eco-friendly leathers are made, which means it is vegetable tanned, are 30% more expensive and take more than double the time to produce. Vegetable tanning greatly reduces the hazards of environmental pollution. Hidesign has pretty much single handily pushed the envelope for vegetable tanned leathers in the accessories market. Hidesign uses natural extracts from barks of Wattle trees and Myrobalan seeds found in their local forests. These natural oils & extracts give a unique look to Hidesign leathers with deep colors, good body and long lasting strength. Vegetable tanned, natural grained leather looks more real and ruggedly beautiful. It is long lasting – it lasts longer and weathers beautifully with age. Vegetable tanning feeds the leather and makes it
Hidesign's marketing message remains focused and the method of reaching out is constantly being refined. Hidesign has increased its online presence with its website and social networking sites like Facebook and twitter. With stories …show more content…
When Hidesign built its custom designed factory, it fired its own bricks from the local earth found in that area. The ample green area, ponds and water fall make it a safe and healthy work setting. All waste water at the factory goes through filtration and is reused. All waste material is separated and reused or sold for reuse. Ecology is an ongoing search for better healthier ways to live and work. It comes out of believing in it and making it a core value. Also, Hidesign has stopped the use of plastic bags in India and uses only cloth bags now.
At Hidesign eco-friendly leathers are made, which means it is vegetable tanned, are 30% more expensive and take more than double the time to produce. Vegetable tanning greatly reduces the hazards of environmental pollution. Hidesign has pretty much single handily pushed the envelope for vegetable tanned leathers in the accessories market. Hidesign uses natural extracts from barks of Wattle trees and Myrobalan seeds found in their local forests. These natural oils & extracts give a unique look to Hidesign leathers with deep colors, good body and long lasting strength. Vegetable tanned, natural grained leather looks more real and ruggedly beautiful. It is long lasting – it lasts longer and weathers beautifully with age. Vegetable tanning feeds the leather and makes it