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Hifi Case Study Swot

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Hifi Case Study Swot
MASTER 1 GE2 - GROUP 3
DA CUNHA Andreï
DE QUEYLARD Claire
PHILIPPE Benoit
TZOTCHEV Mariano
VENNEVAULT Charlène

CASE STUDY
Industry dynamics in the hi-fi sector

Q1. Perform a SWOT analysis and use this to help think through the industry dynamics in the hi-fi sector. i. What are the opportunities and threats facing these specialist hi-fi firms?

* Internal diagnotic | STRENGHTS | WEAKNESSES | Marketing criteria | Product | Sound system at highest quality | | Price | Prenium prices can be a proof of quality | Premium prices are only dedicated to a small segment of customers | Promotion | | High costs of advertising | Place | Prime location: factories are in UK which has a potential appeal compared to other countries. | | Functional criteria | Functionning | One factory with access to a chain of retailers. | Few good suppliers with specialist materials.HRM has to recruit skilled staff what is difficult. | Resources | Financial | | Low turnover (million vs billion for Phillips: £20bn) and profitability (less than 2 million) | Human | Highly skilled workforce.Ability to recruit key talent. | | Technological | Patents of previous technology.High R&D | | Which is a value perceived by the customers | High brand value= High pricesCustomers are faithful to one brand. | Their reputation is not enough developped | Competencies | | Expertise :Produce sound system of the highest qualityKnowledge of high quality production and equipments | Provide an excellent customer service before and after salesExamples: * Naim: Not for profit repairs * Linn: Audition product before purchase |

* External diagnostic

| OPPORTUNITIES | THREATS | Macro-environment | Political | | | Economical | | CD sales and older technologies are declining (23%) whereas Ipod (207%) and MP3 are booming | Social | This kind of product can be classified as a esteem need* in the Maslow's hierarchy
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