Hilton Head Island 2012-2013 Destination Marketing Plan
Zip Into 2013 with Us!
Hilton Head Island Visitor & Convention Bureau 2012-13 Destination Marketing Plan
{
Chairman, Hilton Head Island Marketing Council
Steve Birdwell
{ Hilton Head Island Marketing Council
Steve Birdwell, Chairman Kathi Bateson Cary Corbitt Karen Kozemchak Ryan Matz Tom Ridgway Steve Riley Carolyn Vanagel Rob Jordan Gerard Mahieu David Tigges
{ Hilton Head Island Marketing Council
Short Term Goals Top 5 1. Identify our top assets (events/attractions/ activities), especially those that target affluent travelers, and build robust packaging with lodging around them. 2. Develop our Social Media Strategy & Allocate Resources to fully optimize. 3. Get Louder! Campaign to better communicate story of destination and organization’s marketing programs and successes locally. 4. Improve partners planning together and creation of high impact co-op programs (like US Airways) to market destination with partners. 5. Improve and broaden SEO and keyword search. Long Term Goals (Up to 10 Years) Top 5 1. Funding – Grow destination marketing funding 2. Tourism Product Development – destination engagement in planning and leveraging plan announcements, openings and new products 3. Explore licensing of The Lighthouse as iconic brand image for HHI as a destination 4. Airport/ Air Service Improvements– terminal improvements, low cost carrier needed 5. Major New Fall/Winter event (Build auxiliary event(s) in fall around the Concours to increase visitation and identify new event for off-season).
{
President & CEO, Hilton Head Island-Bluffton Chamber of Commerce
Bill Miles
{
President, Young Strategies Inc.
Berkeley Young
{
Optimism & Reinvestment!
A Positive travel forecast for 2012!
Tuesday, May 22, 2012 Hilton Head Island, SC
{
2011 – Recovery to expansion?
• “Counterintuitive” • Stock market erratic, corp. cash stockpiles • Federal, State & Local governments strapped
– Spending – Taxes – Deficit
• • • •
Hilton Head Island Visitor & Convention Bureau 2012-13 Destination Marketing Plan
{
Chairman, Hilton Head Island Marketing Council
Steve Birdwell
{ Hilton Head Island Marketing Council
Steve Birdwell, Chairman Kathi Bateson Cary Corbitt Karen Kozemchak Ryan Matz Tom Ridgway Steve Riley Carolyn Vanagel Rob Jordan Gerard Mahieu David Tigges
{ Hilton Head Island Marketing Council
Short Term Goals Top 5 1. Identify our top assets (events/attractions/ activities), especially those that target affluent travelers, and build robust packaging with lodging around them. 2. Develop our Social Media Strategy & Allocate Resources to fully optimize. 3. Get Louder! Campaign to better communicate story of destination and organization’s marketing programs and successes locally. 4. Improve partners planning together and creation of high impact co-op programs (like US Airways) to market destination with partners. 5. Improve and broaden SEO and keyword search. Long Term Goals (Up to 10 Years) Top 5 1. Funding – Grow destination marketing funding 2. Tourism Product Development – destination engagement in planning and leveraging plan announcements, openings and new products 3. Explore licensing of The Lighthouse as iconic brand image for HHI as a destination 4. Airport/ Air Service Improvements– terminal improvements, low cost carrier needed 5. Major New Fall/Winter event (Build auxiliary event(s) in fall around the Concours to increase visitation and identify new event for off-season).
{
President & CEO, Hilton Head Island-Bluffton Chamber of Commerce
Bill Miles
{
President, Young Strategies Inc.
Berkeley Young
{
Optimism & Reinvestment!
A Positive travel forecast for 2012!
Tuesday, May 22, 2012 Hilton Head Island, SC
{
2011 – Recovery to expansion?
• “Counterintuitive” • Stock market erratic, corp. cash stockpiles • Federal, State & Local governments strapped
– Spending – Taxes – Deficit
• • • •