Hilton Corporation Hotel and Marriott Hotel facing the Indian Luxury Hotel Industry
TABLE OF CONTENT
INTRODUCTION 3
1 The Luxury Hotel industry in India 4
2 Hilton International 4
2.1 Hilton Hotels Corporation (HHC) on a global perspective 4 2.2 Hilton Hotel Corporation in India 6
3 comprasion of the two different strategy 15
3.1 HHC’s co-branding 16 3.2 Mariott Hotels penetration 16
Bibliography 17
INTRODUCTION
1. THE LUXURY HOTEL INDUSTRY IN INDIA 2. HILTON INTERNATIONAL 1. HILTON HOTELS CORPORATION (HHC) ON A GLOBAL PERSPECTIVE
Facts & Figures
In 1919 Conrad Hilton bought his first hotel in Cisco (Texas). The first hotel under the name Hilton was built in Dallas in 1925. In 1945 Hilton become the first hotel group of the United States and 6 years later, they opened new hotels outside of USA in San Juan, Porto Rico and bought the Waldorf Astoria in New-York.
Hilton Hotels Corporation (HHC) is now managed by the Blackstone Group, an American investment bank, which bought it for more than 26 billion $. [Corporate Financing Week. August 2007]
Nowadays, HHC is based in Beverley Hills in California and employs about 135’000 employees. The company recorded revenues of $8’090 million and a net profit of $121 million in the financial year 2007. [HHC annual report 2007]
|Top ten hotel groups in the world |
|Rank |Group |Hotels |Hotels |Evol. |Rooms |Rooms |Evol. |
|2008 (2007) | |2008 |2007 |Hotels |2008 |2007 |Rooms |
|2 (2) |Wyndham Worldwide |6 544 |6 473 |71 |550 576
Bibliography: “Marriot to open hotel in Goa in October”, Businessline. Chennai: May 29, 1999. pg. 1 [Businessline, September 2003]* 'We want to take Oberoi abroad with zero investment ' Businessline. Chennai: Sep 22, 2003. pg. 1 [Businessline August 2008]* “EIH terminates 15-year branding deal with Hilton”, Businessline. Chennai: Aug 15, 2008. [Corporate Financing Week, August 2007]* Corporate Financing Week New York: Aug 6, 2007 Wall Street Journal (Eastern edition), New York, N.Y.: Jun 25, 2008. pg. B.3 [Salgaocar]