Table of Contents
1. Introduction………………………………………….……………………………...………………3
1.1 Company History……………………………………………………………………...……….....3
1.2 Activity Description………………………..……………………………………………...………4
1.3 Industry / Market…………….………….……………………………..………………….………5
2. External Environment Analysis…..……………………………………………...…………….….6
2.1 PESTEL Analysis.......................................................................................................…...6
2.2 Competition Analysis…………………………………………………………………………..…8
3. Internal Analysis………………………………………………………………..………………...10
1. HR Management……………………………………………………………...…………..….…11
2. Bibliography……………………………………………………………………………………..13
1. Introduction
2.1 Company History
Hilton Group was founded by Conrad N. Hilton when he first bought a 40-room hotel named “the Mobley” in Cisco, Texas in 1919.
In 1943 the purchase of the Roosevelt and Plaza hotels in New York City made Hilton the first coast-to-coast hotel group in the United States.
Enjoying a fast and steady expansion it became the first hotel company to be listed on the NYSE in 1946. Known for its propensity for innovation it was the first hotel chain in the world to install televisions in guest rooms in 1947. Hilton International was born in 1949, and the iconic Waldorf-Astoria in New York was purchased the same year.
In 1954 Conrad N. Hilton makes the largest real estate transaction ever made at that time when he buys the Hotels Startler Company for 111 million dollars. Hilton International will be acquired by Trans World Airlines in 1967. Two years later, the first DoubleTree hotel opens.
Conrad Hotels are founded in 1982. The first Embassy Suites and the first Hampton Inn follows in 1984, Homewood Suites in 1989, Hilton Garden Inn in 1990 and Hilton Worldwide Resorts (vacation-ownership) in 2002. Home2 Suites starts in 2011, as a new concept in the extended-stay market. Having expanded their portfolio by
Bibliography: Boella, M. J., Gross-Turner, S. and Eade, V. H. (2005). Human Resource Management in the Hospitality Industry. CHARTERED INSTITUTE OF PERSONNEL AND DEVELOPMENT (CIPD), (2008). Employee turnover and retention. Available at: http://www.cipd.co.uk/subjects/hrpract/turnover/empturnretent.htm (accessed on 10/01/2009). Haussman, G. Hilton tells employees to stay at home. Available at: http://www.hotelinteractive.com/article.aspx?articleid=12276 (accessed on January, 2009). Hilton Hotels Corporation (2008). Available at: http://hiltonworldwide1.hilton.com/ (accessed on January 2009). International Hotel and Restaurant Association (IHRA) Available at: http://www.ih-ra.com/ (accessed on Dec, 2008). Jones, P., Ed. (2002). Introduction to Hospitality Operations. London: Continuum. Knowles, T., Diamantis, D. and El-Mourhabi, J. B., (2001). The globalization of tourism and hospitality: a strategic perspective. Mayock, P. (2008). Recruitment strategies shift to the web. Available at: http://hotelnewsnow.com/Articles.aspx?ArticleId=302&ArticleType=0&PageType=SameAuthor ( accessed on January 2009). Rebecca Burgess, 2008 “How To Hold On To Your Staff” http://www.hotelmanagement-network.com/features/feature1549/