Hindusatan Unilever
SY B.Com.3
FBM Project
366-Hiraj Patel
367-Hitul Patel
Report
Introduction and Overview
Hindustan Unilever
Hindustan Unilever is India’s largest FMCG (Fast Moving Consumer Goods) Company. It is working in India since 75 years. It has 35 brands with 20 distinct categories like soaps, detergents, skin care, toothpastes, tea and coffee, water purifiers, etc. It has around 16000 employees in the firm and its turnover was around ₹21,736 crores in 2011-12. Unilever has 52% share holding in HUL.
Some of its brands include Lifebuoy, Lux, Breeze, Rexona as soaps; Kwality Walls as ice cream; Brooke Bond, Taj Mahal, Bru as tea and coffee; Surf, Wheel and Rin as laundry detergents; Ponds talc and cream, Fair and lovely cream; Pepsodents and Close up as toothpaste; Clinic plus, Clinic All Clear, Dove as shampoos, etc.
HUL is one of the largest exporters of India today. HUL export offers high level of service with flexibility and responsiveness thorough out the supply chain.
Intrinsic cost competitiveness in the end to end supply chain with appropriate technology and competitive capital investment operations while delivering best in class quality enable HUL to position itself as a key sourcing hub for Unilever and also become a preferred partner for Global customers in categories they operate. HUL exports its products in countries of Europe, Middle East, Africa, Australia and North America.
HCL products reach 80% household. HCL has 2000 suppliers and associates. They have 71 manufacturing locations. HUL mainly focuses on two broad categories for exporting products such as “home and personal care” and “food and beverages”.
HUL also has research centers in India. They are located at Mumbai and Bangalore. They have brought many innovations in their products through research in these centers.
Kushiyon Ki Doli
The company launched a multi-brand rural marketing initiative called Kushiyon Ki Doli, in 2010
FBM Project
366-Hiraj Patel
367-Hitul Patel
Report
Introduction and Overview
Hindustan Unilever
Hindustan Unilever is India’s largest FMCG (Fast Moving Consumer Goods) Company. It is working in India since 75 years. It has 35 brands with 20 distinct categories like soaps, detergents, skin care, toothpastes, tea and coffee, water purifiers, etc. It has around 16000 employees in the firm and its turnover was around ₹21,736 crores in 2011-12. Unilever has 52% share holding in HUL.
Some of its brands include Lifebuoy, Lux, Breeze, Rexona as soaps; Kwality Walls as ice cream; Brooke Bond, Taj Mahal, Bru as tea and coffee; Surf, Wheel and Rin as laundry detergents; Ponds talc and cream, Fair and lovely cream; Pepsodents and Close up as toothpaste; Clinic plus, Clinic All Clear, Dove as shampoos, etc.
HUL is one of the largest exporters of India today. HUL export offers high level of service with flexibility and responsiveness thorough out the supply chain.
Intrinsic cost competitiveness in the end to end supply chain with appropriate technology and competitive capital investment operations while delivering best in class quality enable HUL to position itself as a key sourcing hub for Unilever and also become a preferred partner for Global customers in categories they operate. HUL exports its products in countries of Europe, Middle East, Africa, Australia and North America.
HCL products reach 80% household. HCL has 2000 suppliers and associates. They have 71 manufacturing locations. HUL mainly focuses on two broad categories for exporting products such as “home and personal care” and “food and beverages”.
HUL also has research centers in India. They are located at Mumbai and Bangalore. They have brought many innovations in their products through research in these centers.
Kushiyon Ki Doli
The company launched a multi-brand rural marketing initiative called Kushiyon Ki Doli, in 2010