(HUL)
Case Study & Company
Analysis
Company Profile
• Incorporated in 1933
• The Company has over 16,000 employees & over
1500 managers
• Annual Turnover of INR 27408 in 2013-14
• Strong local roots in more than 100 countries
• Annual sales of €49.8 billion in 2013
• Unilever has 67.25% shareholding in HUL.
• India 's largest Fast Moving Consumer Goods
(FMCG) Company with a heritage of over 80 years in India
• 6.4 million outlets across India (2 million – retail)
• Consumer Product presence in over 20 categories Company Awards
• Awarded 'Conscious Capitalist of the Year 2013‘ by Forbes India Leadership Awards.
• Ranks 2nd in Fortune India 's 2013 ‘50 Most
Admired Companies list’
• No. 4 'Most Respected Company in India ' by Business
• In 2012, HUL was recognised as one of the world 's most innovative companies by
Forbes.
• With a ranking of number 6, it was the highest ranked FMCG company.
Our vision is to help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
We work to create a better future every day
We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
To frame, enact & follow the highest standards of corporate behaviour towards everyone they work with, the communities they touch, and the environment on which they have an impact.
Always working with integrity
Positive impact through brands, relationships
& contributions.
Continuous commitment towards the way they manage Setting out aspirations in running business
Working with others with similar values &
Vitality is at the heart of everything we do. It 's in our brands, our people and our values. Vitality defines what we stand for: our values, what makes us different, and how we contribute to society. It 's the common thread that links our brands and it’s central to the unique way we operate around the world.