Hipanema - Business strategy
- BUSINESS STRATEGY -
CONTENTS
INTRODUCTION 3
I – MISSION STATEMENT 5
II – PORTER FIVE FOR INDUSTRY 6
III – GENERIC COMPETITIVE STRATEGIES 8
IV – INTEGRATION 8
V – INDUSTRY LIFE CYCLE 9
VI – PESTLE : ENVIRONMENT’S ANALYSIS 11
VII – SWOT 13
VIII – COMPETITIVE POSITIONNING – COMPETITIVE STRATEGIES 16
IX – ANSOFF MATRIX 17
X – SEGMENTATION TARGET MARKET 18
XI – DIFFERENTIATION 19
XII – EXISTING 4P’S 20
XIII – RECOMMANDED 4P’S 20
XIV – GROTH STRATEGY 21
XV) MARKETING AND COMMUNICATION'S STRATEGY BUDGET 23
CONCLUSION 26
APPENDICES 27
HIPANEMA’S HISTORY
HIPANEMA come into being after two Parisian girls met in Rio.
Inspired by colors den during their travels, the two young blondes from Paris decided to bring back some Brazilian glamour in their suitcases. Apart from being the "must have" of summer 2012, the HIPANEMA bracelet is a revolutionary concept for all fashionistas wearing trinkets on their wrists. « I love wearing lots of Brazilian bracelets but having to tie and untie them one by one till they break became a bore » says Delphine. « After a couple of years it becomes difficult to keep wearing the old discolored ties and it's not easy to match them with ones wardrobe » replies Jenny. This is how it all started… The very chic magnetized clasp offers a great alternative to the holiday bracelets. The Brazilian ties go from being a post-holiday drag to being a real ethnic fashion accessory which livens up our urban wear. Made from pearls, seashells and multicolored thread, the HIPANEMA bracelets come in 8 different models. The ribbons from Bahia mix with the legendary Copacabana bracelets and the quartz stones with various seashells. These cuffs can be worn double or triple. The more the merrier !
HIPANEMA’S STATE OF MIND
The
CONTENTS
INTRODUCTION 3
I – MISSION STATEMENT 5
II – PORTER FIVE FOR INDUSTRY 6
III – GENERIC COMPETITIVE STRATEGIES 8
IV – INTEGRATION 8
V – INDUSTRY LIFE CYCLE 9
VI – PESTLE : ENVIRONMENT’S ANALYSIS 11
VII – SWOT 13
VIII – COMPETITIVE POSITIONNING – COMPETITIVE STRATEGIES 16
IX – ANSOFF MATRIX 17
X – SEGMENTATION TARGET MARKET 18
XI – DIFFERENTIATION 19
XII – EXISTING 4P’S 20
XIII – RECOMMANDED 4P’S 20
XIV – GROTH STRATEGY 21
XV) MARKETING AND COMMUNICATION'S STRATEGY BUDGET 23
CONCLUSION 26
APPENDICES 27
HIPANEMA’S HISTORY
HIPANEMA come into being after two Parisian girls met in Rio.
Inspired by colors den during their travels, the two young blondes from Paris decided to bring back some Brazilian glamour in their suitcases. Apart from being the "must have" of summer 2012, the HIPANEMA bracelet is a revolutionary concept for all fashionistas wearing trinkets on their wrists. « I love wearing lots of Brazilian bracelets but having to tie and untie them one by one till they break became a bore » says Delphine. « After a couple of years it becomes difficult to keep wearing the old discolored ties and it's not easy to match them with ones wardrobe » replies Jenny. This is how it all started… The very chic magnetized clasp offers a great alternative to the holiday bracelets. The Brazilian ties go from being a post-holiday drag to being a real ethnic fashion accessory which livens up our urban wear. Made from pearls, seashells and multicolored thread, the HIPANEMA bracelets come in 8 different models. The ribbons from Bahia mix with the legendary Copacabana bracelets and the quartz stones with various seashells. These cuffs can be worn double or triple. The more the merrier !
HIPANEMA’S STATE OF MIND
The