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History and Advancement of E- Business in Pakistan

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History and Advancement of E- Business in Pakistan
Introduction
E-business is an acronym for 'electronic business.' The word 'e-business' has been derived from terms such as "e-mail." As the name implies, e-business means conducting or operating business through the Internet. The main aim is to establish a positive reputation of the enterprise as well as sell goods and services. Internet is used as a medium like print and broadcast to promote business and earn profits. It is also used to collaborate with business partners.
Definition

E- business is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic business —- that is to say, any business which utilizes a computer. This usage is somewhat archaic, however, and in most contexts E- business refers exclusively to Internet businesses.

The purpose of e-business:
The e-business services have been introduced to search for business partners and explore more opportunities. It is used to fetch potential customers, retain present customers and even locate old customers. Entrepreneurs build business relationships with the partners through the means of Internet. A marketer can invite the clients to enter into mergers and acquisitions or contracts to expand the business. A marketer should build an online presence in order to initiate and establish the online business. This is possible by building a website for the company. You should optimize the content in the site so that it becomes easily accessible to the search engines.
For this purpose, keyword rich content should be used. The presentation of the company website always reflects the image of the company. Therefore, the presentation of the website should not only be search engine friendly but also attractively presented. This is done to allure the customers and potential business partners towards your organization. The website should

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