Preview

History of Emirates Airlines

Powerful Essays
Open Document
Open Document
2870 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
History of Emirates Airlines
The story of a firm whose success story is intertwined with the incredible development of Dubai could be nothing but fascinating. Against a backdrop of regional unrest and volatile global economies, progress has been maintained at a rapid pace in every year of Emirates' and dnata's existence. A combination of business acumen, ambition and savvy investment set in motion a series of events which have propelled Emirates and dnata to amongst the most respected and recognized brands in the world.
The story of a firm whose success story is intertwined with the incredible development of Dubai could be nothing but fascinating. Against a backdrop of regional unrest and volatile global economies, progress has been maintained at a rapid pace in every year of Emirates' and dnata's existence. A combination of business acumen, ambition and savvy investment set in motion a series of events which have propelled Emirates and dnata to amongst the most respected and recognized brands in the world.

2012
Emirates join Boeing in Seattle to celebrate the unveiling of its 1,000th 777. The landmark aircraft becomes the 102nd to join Emirates’ Boeing 777 fleet. Rio de Janeiro, Buenos Aires, Dublin, Lusaka, Harare, Dallas, Seattle, Ho Chi Minh City, Barcelona, Lisbon and Washington join the Emirates network, while a cargo-only service launches to Liege. Dnata acquires a majority stake in Travel Republic, the largest privately owned online travel agency in the UK, representing one of the biggest transactions in the company’s history. Marhaba celebrates its 20th anniversary and unveils new look.
In tennis, Emirates becomes the Official Airline of the US Open and title sponsor of the Emirates Airline US Open Series. Emirates become the Team Sponsor of cricket’s Indian Premier League side Deccan Chargers.

2011
Emirates places the largest single order in Boeing’s history - 50 777-300 ER aircraft, worth $18 billion in list price. The order also included 20 777-300 ER options valued at

You May Also Find These Documents Helpful

  • Good Essays

    I am writing in response to your request that I analyze Stewart Brand's “The Case for De-Extinction: Why We Should Bring Back the Woolly Mammoth” and make a recommendation for or against publication in The Shorthorn. I have considered the rhetorical appeals of Brand’s piece and determined that a large majority of students would find this to be unappealing due to the large amount of Christians, Catholics, Muslims, and other religious groups on campus, so therefore, it should not be published. This topic is very controversial and most likely will not persuade the UTA community in agreeing with Brand’'s viewpoints.…

    • 976 Words
    • 4 Pages
    Good Essays
  • Better Essays

    General Motors

    • 1151 Words
    • 5 Pages

    1. Global presence 2. New vision and strategy 3. Strong brand portfolio 4. Strong presence in China 5. Knowledge of home market 6. 4 well performing brands…

    • 1151 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Examination of the Triumphs and Controversies of a Multinational Clothing Company." Journal of International Marketing. Vol. 11 Issue 4 (2003): 113-128. Business Source Premier EBSCOhost Web. 13 July 2009…

    • 980 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Aldi and Lidl

    • 2916 Words
    • 12 Pages

    In our globalized world it Is becoming more and more challenging for companies to create their own unique brand. Competition is high and companies have to decide which strategy is the best for their business evolvement. This report is focused on two different companies Lidl and Aldi operating in the food retailing industry. Lidl and Aldi mostly was entering markets through Greenfield investments. These two companies chose greenfield investment as they wanted to have a full control over their business, promote their own brand and manage their business on their own. Advantages and disadvantages of entering market through greenfield investment is included in this report. Aldi’s main objective, when entering other market like UK and Switzerland, is ‘recognising customers needs and meeting the requirements of the demand in that country’. Lidl and Aldi have completely different strategies in global expansion. Aldi was entering big markets like the USA and Australia and this was good strategy for company’s expansion as target markets of such countries are much bigger than European target market. But it takes much more effort to control such big markets. As for Lidl’s future I would recommend to expand in other European countries before entering big markets like Russia, although it would be a great opportunity for Lidl to enter Russian market.…

    • 2916 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    UAE has a great technological environment especially Dubai. Dubai has a network of seven industrial areas, one business park and three highly successful specialized free zones of international distinction, two world class sea ports, a major international airport and cargo village, a modern highway network, state -of –the- art telecommunications and reliable power and utilities all of which deliver efficiency,flexibility,reliability,reasonable cost and size.…

    • 2354 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Mcdonalds Animal Rights

    • 4876 Words
    • 20 Pages

    There are as many brands in the world as there are stars in the sky. They’re innumerable. However, no matter how many they are, there are those stars that shine the most. This is also the case for the brands in the world. Only a few are able to stand in the international arena. Some try to venture into the world market. However, those brand either don’t last long or they’re devoured by the competition. It is never easy to go international. The world’s top brands were started by normal people with extraordinary determination. And if you don’t have the kind of…

    • 4876 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    This industry has gone through a major revolution in the last few decades and it has indeed revolutionized the transportation industry a great deal. Herewith we will look into Emirates Airline, the gem of the Middle East airline sector and analyze it using the Hayes and Wheelwright model. Emirates airline is one of the fastest-growing and most profitable airlines in the world. The airline started just over 25 years ago in Dubai, United Arab…

    • 2122 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    With just purely two aircrafts, the Emirates airline was established in the year 1985 by the ministry of Dubai. After two decades Emirates has expanded its empire with 83 aircrafts soaring to 78 destinations in more than 55 countries worldwide. Emirates Airlines…

    • 5197 Words
    • 149 Pages
    Powerful Essays
  • Good Essays

    Many events over the course of my life have had a large influence on me. The one that has had the greatest effect on me was my mother’s stroke. I came home from school one day and went to my friend’s house. At around six o’clock, my dad picked me up and we went to the car. We questioned him about where our mother was and he said that she was in the hospital. I initially had no reaction, as I did not know how to react to the news. Then I immediately began to worry about whether it would impact our family or if he survived. We drove to the Emergency Room frantically. Once we got there, mom was laying in a hospital bed. She could not speak well and the left side of her body was not moving correctly. This scared everyone in the room until the doctor told us that she would recover in around a month. The doctor explained that a hemorrhage had occurred in her brain: a blood vessel had popped and blood had sprayed onto her brain. This was limiting her functions, but once her brain filtered out the blood, she would be alright. Mom remained in the hospital for three weeks and could not speak for the next two weeks. Throughout this time, I was still able to maintain my life.…

    • 493 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Emirates Assignment

    • 3736 Words
    • 15 Pages

    A fast growing multinational enterprise in the world is Emirates Airlines which forms part of Emirates Group. Emirates Group is based in Dubai and is primarily composed of Emirates Airlines, Emirates Holidays and Emirates SkyCargo. Emirates Group was founded in 1985 and today they operate globally in over 100 destinations in 62 countries with a new location added on average every two months. Emirates Airlines is a fast-growing global airline with one of the youngest fleets in the sky and with more than 300 awards for excellence worldwide. Emirates Airlines operates a fleet of aircraft to various destinations in Europe, the Middle East, the Far East, Africa, Asia, Australasia, and North America; literally in all…

    • 3736 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    * 4. Key Performance Indicators WEF’s T&T Competitiveness Report 2011 UAE ranked Regional rank –139 countries 30th 1st Destination Air transport – Government’s Marketing 4th support – 8thCampaign – 1st Rules & Affinity for T&T Regulations – – 25th 38th…

    • 8694 Words
    • 35 Pages
    Powerful Essays
  • Powerful Essays

    Service marketing report

    • 3113 Words
    • 13 Pages

    3. The Position of the commercial brand of the company from the perspective of customer and experts (2013)…

    • 3113 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Dubai owes a lot of its success to the country’s effective use of the factors of production to be productive.…

    • 348 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Made widely available to students, internships are a great way for both the inexperienced and experienced to learn from professionals, including the Genovesi Environmental Study Center (GESC) staff. If admitted into the month-long program, I am given the exciting opportunity to closely interact and effectively care for the animals residing at the GESC. Not only is this a valuable hands-on experience, but an essential start to my career path as a veterinarian. With the guidance of the GESC staff, my engagement in close contact with a variety of animals can provide me with additional experience in the animal field, a foundation for students…

    • 1755 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Dnata case study

    • 792 Words
    • 4 Pages

    In Middle East area, Dnata is one of the largest air travel services supplier. It also has its services internationally. It provides services mainly in three foundations: Travel services, Ground Handling and Cargo. For these three divisions Dnata has specific business systems which include online booking. Worldwide Dnata operates 20 airports in nine countries for ground Handling.…

    • 792 Words
    • 4 Pages
    Good Essays