History of Public Relations
THE ROLE OF PUBLIC RELATIONS IN HIGHER EDACATION INSTITUTIONS / UNIVERSITIES IN GHANA. A CASE STUDY OF UNIVERSITY OF EDUCATION, WINNEBA.
1.0 WHAT IS PUBLIC RELATIONS
Public Relations (PR) results from a convicted and thoughtful communication process that recognizes that favourable public opinion, attention and support is not achieved by accident. It recognizes a great deal of hard work since success depends on ensuring that nothing happens by chance. This is probably due to the inevitable growing complexity of the world and its communication channel and our Ghanaian society in particular.
Every organization either provides a service or direct sales of products to its publics. This is regardless of whether the organization is state owned or otherwise. This presupposes that every organization has its own defined publics it deals with day to day basis. This is where PR comes in.
According to the British Institute of Public Relations (IPR), PR is a deliberate, planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. In 1999 the Institute added another version to the definition which is on reputation – Public Relations is about reputation, the results of what you do, what you say, what others say about you. Public Relations practice is a discipline, which looks after reputation – the aim of earning understanding, support and influence public opinion.
Edward Bernays, the grandfather of PR in the USA sees Public Relations practitioner as an applied sociologist who advises clients or employers on social attitudes and action to be taken to win the support of public upon which the viability of the employers and clients depend (Harrison, 2000).
Cutlip, Center and Broom (1985) are of the view that “Public Relations is a management function that establishes and maintains mutual beneficial relationships between an organization and the publics on which its success or failure depends”
Ruehl defines
1.0 WHAT IS PUBLIC RELATIONS
Public Relations (PR) results from a convicted and thoughtful communication process that recognizes that favourable public opinion, attention and support is not achieved by accident. It recognizes a great deal of hard work since success depends on ensuring that nothing happens by chance. This is probably due to the inevitable growing complexity of the world and its communication channel and our Ghanaian society in particular.
Every organization either provides a service or direct sales of products to its publics. This is regardless of whether the organization is state owned or otherwise. This presupposes that every organization has its own defined publics it deals with day to day basis. This is where PR comes in.
According to the British Institute of Public Relations (IPR), PR is a deliberate, planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. In 1999 the Institute added another version to the definition which is on reputation – Public Relations is about reputation, the results of what you do, what you say, what others say about you. Public Relations practice is a discipline, which looks after reputation – the aim of earning understanding, support and influence public opinion.
Edward Bernays, the grandfather of PR in the USA sees Public Relations practitioner as an applied sociologist who advises clients or employers on social attitudes and action to be taken to win the support of public upon which the viability of the employers and clients depend (Harrison, 2000).
Cutlip, Center and Broom (1985) are of the view that “Public Relations is a management function that establishes and maintains mutual beneficial relationships between an organization and the publics on which its success or failure depends”
Ruehl defines