1950s
During the 1950s, the University of Santo Tomas and Feati University were experimenting with television. UST demonstrated its home-made receiver, while Feati opened an experimental television station two years later.
On October 23, 1953, the Alto Broadcasting System (ABS), the forerunner of ABS-CBN, made its first telecast as DZAQ-TV Channel 3. The ABS offices were then located along Roxas Blvd. ABS was owned by Antonio Quirino, brother of former president Elpidio Quirino. Consequently, the first telecast was that of a party at the owner’s residence, earning Elpidio Quirino the honor of being the first Filipino to appear on television. The station operated on a four-hours-a-day schedule (6-10PM), covering only a 50-mile radius.
ABS was later sold to the Lopez family, who later transformed it into ABS-CBN
By 1957, the Chronicle Broadcasting Network (CBN), owned by the Lopez family, operated two TV stations--DZAQ Channel 3 and DZXL-TV Channel 9.
1960s
By 1960, a third station was in operation, DZBB-TV Channel 7, or, the Republic Broadcasting System. It was owned by Bob Stewart, a long-time American resident in the Philippines who also started with radio in 1950. RBS started with only 25 employees, a surplus transmitter, and two old cameras. During this time, the most popular horror series on Philippine television was Gabi ng Lagim.
In 1961, the National Science Development Board was established. It was behind the earliest initiative to use local TV for education, "Education on TV" and "Physics in the Atomic Age."
In 1963, RBS TV Channel-7 Cebu was inaugurated
The Metropolitan Educational Association (META), in cooperation with the Ateneo Center for Television Closed Circuit Project, produced television series in physics, Filipino, and the social sciences which were broadcast in selected TV stations and received by participating secondary schools. The META team was headed by Leo Larkin, S.J., with Josefina