History of S.Oliver Fashion House
s.Oliver Bernd Freier GmbH & Co. KG Public Relations s.Oliver-Straße 1 97228 Rottendorf Germany phone: +49/(0)9302/309-9387 fax: +49/(0)9302/309-89387 www.soliver.com
s.Oliver – Chronology of a Successful Fashion and Lifestyle Company
1969 1978 1979 1985 1987 The opening of the first "Sir Oliver" retail outlets on the Herrnstrasse (25m²) in Würzburg Company renamed s.Oliver s.Oliver brand registered with the German Patent and Trade Mark Office in Munich Opening of the first retail store in Würzburg Foundation of Oliver Twist Textilhandels GmbH Acquisition of the company Chicago Jeansmoden, renamed KNOCKOUT Textilhandels GmbH, and launch of the KNOCKOUT brand 1993 1994 1995 1996 1997 1999 2001 2002 Foundation of Chaloc Textilhandels GmbH and launch of the retail brand Chaloc Foundation of Q.S. Textilhandels GmbH and launch of the QS (female) brand Changeover to its own field staff Launch of the s.Oliver MEN brand Launch of the s.Oliver WOMEN brand Company changes to twelve collections a year First licences allocated for the s.Oliver brand Start of retail expansion Acquisition of the comma brand Chaloc Textilhandels GmbH renamed comma Textilhandels GmbH and introduction of the comma brand Start of s.Oliver fragrances Start of the s.Oliver umbrella brand campaign 2003 2004 Takeover of the foreign markets Austria, Switzerland and Benelux as its own subsidiaries Start of s.Oliver Online Shop www.soliver.de Start of the Accessories lines of the comma brand through licence allocation and launch of comma fragrances Launch of QS STYLE Male, relaunch of QS STYLE Female Opening of a 1500 m² flagship store on the Spitalerstrasse in Hamburg 2005 Start of comma Accessories (bags, belts, small leather items) Opening of a 1500 m² flagship store on the Schildergasse in Cologne Renaming of the following segments: - s.Oliver WOMEN and MEN to s.Oliver Selection women and s.Oliver Selection men - s.Oliver Young Fashion to s.Oliver Casual women and men - QS Style to QS by s.Oliver
s.Oliver – Chronology of a Successful Fashion and Lifestyle Company
1969 1978 1979 1985 1987 The opening of the first "Sir Oliver" retail outlets on the Herrnstrasse (25m²) in Würzburg Company renamed s.Oliver s.Oliver brand registered with the German Patent and Trade Mark Office in Munich Opening of the first retail store in Würzburg Foundation of Oliver Twist Textilhandels GmbH Acquisition of the company Chicago Jeansmoden, renamed KNOCKOUT Textilhandels GmbH, and launch of the KNOCKOUT brand 1993 1994 1995 1996 1997 1999 2001 2002 Foundation of Chaloc Textilhandels GmbH and launch of the retail brand Chaloc Foundation of Q.S. Textilhandels GmbH and launch of the QS (female) brand Changeover to its own field staff Launch of the s.Oliver MEN brand Launch of the s.Oliver WOMEN brand Company changes to twelve collections a year First licences allocated for the s.Oliver brand Start of retail expansion Acquisition of the comma brand Chaloc Textilhandels GmbH renamed comma Textilhandels GmbH and introduction of the comma brand Start of s.Oliver fragrances Start of the s.Oliver umbrella brand campaign 2003 2004 Takeover of the foreign markets Austria, Switzerland and Benelux as its own subsidiaries Start of s.Oliver Online Shop www.soliver.de Start of the Accessories lines of the comma brand through licence allocation and launch of comma fragrances Launch of QS STYLE Male, relaunch of QS STYLE Female Opening of a 1500 m² flagship store on the Spitalerstrasse in Hamburg 2005 Start of comma Accessories (bags, belts, small leather items) Opening of a 1500 m² flagship store on the Schildergasse in Cologne Renaming of the following segments: - s.Oliver WOMEN and MEN to s.Oliver Selection women and s.Oliver Selection men - s.Oliver Young Fashion to s.Oliver Casual women and men - QS Style to QS by s.Oliver