Hit Song Science
1. What value does Hit Song Science create? If you were Mike McCready, CEO of Polyphonic, which target market – unsigned artists, producers, or record companies would you pursue?
Before we analyze the value Hit Song Science creates, we should be clearly aware of the substance of Hit Song Science. Hit Song Science refers to comparing the mathematical characteristics of music with characteristics of past music hits to determine a song’s hit potential. From my point of view, the value Hit Song Science creates can be classified into two aspects — technology and business. On the technological level, Hit Song Science is an advanced technology in that it mixes music and math which cannot be perceived as relevant in a daily life. It is a milestone that exhibits the perfect application of math (technology) in music which, in certain extent, can impel the interconnection of knowledge in different fields. People will be inspired to utilize natural sciences to deal with things considered irrelevant with math or physics. On the business level, Hit Song Science can radically improve the odds of success in the music industry. It primarily changes the way singers become hit, and assures that fabulous songs would not be ploughed under. For record labels, Hit Song Science can be helpful in deciding whether to market an album, in choosing the song to be released first, and in determining whether it is worthwhile to make a record for new artists. For producers, Hit Song Science offers a chance to test songs or albums during production process and tweak them to maximize their hit potential. For unsigned artists, Hit Song Science can show whether unsigned artists have a shot at making the song or album in the industry by testing the hit potential of them.
In determining which target market – unsigned artists, producers, or record companies would pursue, three key considerations are critical— size/growth of the segment, opportunities for obtaining competitive advantage and
Before we analyze the value Hit Song Science creates, we should be clearly aware of the substance of Hit Song Science. Hit Song Science refers to comparing the mathematical characteristics of music with characteristics of past music hits to determine a song’s hit potential. From my point of view, the value Hit Song Science creates can be classified into two aspects — technology and business. On the technological level, Hit Song Science is an advanced technology in that it mixes music and math which cannot be perceived as relevant in a daily life. It is a milestone that exhibits the perfect application of math (technology) in music which, in certain extent, can impel the interconnection of knowledge in different fields. People will be inspired to utilize natural sciences to deal with things considered irrelevant with math or physics. On the business level, Hit Song Science can radically improve the odds of success in the music industry. It primarily changes the way singers become hit, and assures that fabulous songs would not be ploughed under. For record labels, Hit Song Science can be helpful in deciding whether to market an album, in choosing the song to be released first, and in determining whether it is worthwhile to make a record for new artists. For producers, Hit Song Science offers a chance to test songs or albums during production process and tweak them to maximize their hit potential. For unsigned artists, Hit Song Science can show whether unsigned artists have a shot at making the song or album in the industry by testing the hit potential of them.
In determining which target market – unsigned artists, producers, or record companies would pursue, three key considerations are critical— size/growth of the segment, opportunities for obtaining competitive advantage and