Hnd Business
HIGHER NATIONAL DIPLOMA
EDWARDES COLLEGE PESHAWAR
DEPARTMENT FOR PROFESSIONAL STUDIES
HND BUSINESS
2nd SEMESTER
SUBJECT
Marketing Planning
Assessment Title
Prepare Marketing Planning
OUTCOMES COVERED 3
Submitted
To
Miss Ayesha Ali
Submitted
By
SYED ASIM GHANI
Contents Acknowledgment: 4 Executive Summary: 5 Task 1: 6 Perspective of Marketing planning over period of time: 6 Task 2: 8 Marketing Environment: 9 External Micro Environment: 10 External Macro Environment: 10 Internal Environment: 12 Marketing Strategies: 13 Target Market: 14 Organizational Structure of Ufone: 14 Organizational Structure of Ufone: 15 SWOT Analysis of Ufone: 16 BCG Matrix: 17 Competitive policy in regard to competition: 18 Product Life Cycle of UFONE: 18 Source of Distinctive Competitiveness: 19 Task 03: 19 Barriers of Ufone: 19 McDonalds 10 ‘S’ Approach: 19 Task 04: 21 Suggested New Product or Service to Ufone: 21 Techniques for New Product Development: 21 Apply NPD: 22 Marketing Plan for Branchless Banking and Remittance: 23 Pricing Policy, Distribution and Communication Mix: 24 Factors which can create problems in the implementation of the Marketing Plan: 25 Task 5: 26 Ethics: 26 Three Ethical Issues of Ufone: 26 Unethical Advertisements: 27 Bibliography: 28 Annexures: 29
Acknowledgment:
All the praise is for Allah, the most merciful and beneficent, who blessed me with the knowledge, gave me the courage and allowed me to accomplish this task. I am especially indebted to all my teachers for encouraging me and giving me enough knowledge which will be able to carry myself efficiently during my internship .Secondly, I am bound to thank all the staff of Ufone, my family & friends for their stimulating guidance, remarkable suggestions, constant encouragement, keen interest, constructive criticism and friendly discussion helped me to learn and enabled me to complete this report efficiently.
EDWARDES COLLEGE PESHAWAR
DEPARTMENT FOR PROFESSIONAL STUDIES
HND BUSINESS
2nd SEMESTER
SUBJECT
Marketing Planning
Assessment Title
Prepare Marketing Planning
OUTCOMES COVERED 3
Submitted
To
Miss Ayesha Ali
Submitted
By
SYED ASIM GHANI
Contents Acknowledgment: 4 Executive Summary: 5 Task 1: 6 Perspective of Marketing planning over period of time: 6 Task 2: 8 Marketing Environment: 9 External Micro Environment: 10 External Macro Environment: 10 Internal Environment: 12 Marketing Strategies: 13 Target Market: 14 Organizational Structure of Ufone: 14 Organizational Structure of Ufone: 15 SWOT Analysis of Ufone: 16 BCG Matrix: 17 Competitive policy in regard to competition: 18 Product Life Cycle of UFONE: 18 Source of Distinctive Competitiveness: 19 Task 03: 19 Barriers of Ufone: 19 McDonalds 10 ‘S’ Approach: 19 Task 04: 21 Suggested New Product or Service to Ufone: 21 Techniques for New Product Development: 21 Apply NPD: 22 Marketing Plan for Branchless Banking and Remittance: 23 Pricing Policy, Distribution and Communication Mix: 24 Factors which can create problems in the implementation of the Marketing Plan: 25 Task 5: 26 Ethics: 26 Three Ethical Issues of Ufone: 26 Unethical Advertisements: 27 Bibliography: 28 Annexures: 29
Acknowledgment:
All the praise is for Allah, the most merciful and beneficent, who blessed me with the knowledge, gave me the courage and allowed me to accomplish this task. I am especially indebted to all my teachers for encouraging me and giving me enough knowledge which will be able to carry myself efficiently during my internship .Secondly, I am bound to thank all the staff of Ufone, my family & friends for their stimulating guidance, remarkable suggestions, constant encouragement, keen interest, constructive criticism and friendly discussion helped me to learn and enabled me to complete this report efficiently.
Bibliography: 1. HND course book, Marketing planning ,page 164 to167, 173 to 176, 181 to 184, 208,209,216,234,248to 251,256,260,264,304,305,316to319. 2. Kotler, Keller and Burton, 2009 Marketing Management 3. Philip Kotler, principles of marketing. 12th edition. New Delhi: printing hall of India, 2006. 4. Principles of Marketing 13th Edition, Philip Kotler, Gary Armstrong, Prafulla Y Agnihotri, Ehsan ul Haque 5. Ray Donnelly, Graham Harrison, Phil Megicks, First. The Marketing Planning Process. London: the press art, 2008. 6. Google.com 7. Google images.com 8. Youtube.com 9. Investopedia.com Annexures: